Discover how our advertising solutions helped our client increase brand visibility, drive sales, and improve their overall advertising ROI on Amazon.

Record Sales: Total Sales Double with 100% Increase

Ad Profit Increase

Organic Sales Increase

Ad Sales Increase

Record Sales: Total Sales Double With 100% Increase

Being prepared for peak months is crucial for Stephen's continued success, especially given the significant growth his brand has experienced year-over-year. Peak periods are when demand is at its highest, and being ready to meet that demand can make or break businesses. Proper preparation involves ensuring sufficient inventory levels and optimizing ad campaigns for maximum reach and efficiency. With the right strategies in place, Stephen can capitalize on these busy months to drive sales, enhance brand loyalty, and achieve sustainable growth. Failing to prepare could result in missed opportunities such as stockouts, which could hinder long-term success. By anticipating challenges and strategically planning for peak times, Stephen can maintain his brand's upward trajectory and continue to outpace competitors in the market.

We understand the pressures that come with preparing for peak months, and as a partner, we are here to lighten the load for Stephen. With continued management and optimizing his advertising campaigns, we can ensure that his products reach the right audience at the right time. Our expertise in Amazon's advertising allows us to fine-tune strategies and implement our processes that maximize return on ad spend, reduce costs, and drive significant sales growth. This dedicated focus on advertising freed up Stephen's time to concentrate on other critical aspects of his business, such as inventory management. 

We applied our Unique process to both Sponsored Products and Sponsored Brands to identify new opportunities for targeted advertising. On top of that utilizing historical data from the previous year to capitalize early on proven targets.  By uncovering new keywords and targeting proven terms, we were able to expand across all ad types, including Sponsored Brands, to boost brand awareness.

 Additionally, we implemented our Tiered System to categorize performance into high, mid, and low tiers, each with specific targets. We did this by using our Analysis tool, which is available for free on our YouTube channel and through this link, to consolidate all key keywords with precise detail.

As a result of partnering with us, Stephen’s business has seen remarkable financial improvements from May to July year-over-year. Total sales doubled, increasing by $149,328, to $297,471. The investment in advertising grew significantly, with total ad spend rising by $41,424, from $23,437 to $64,861. This led to a substantial increase in ad-driven sales, which grew by $124,476, reaching $201,609 compared to $77,133 the previous year. Organic sales also saw a significant boost, increasing by $24,852, from $71,010 to $95,862.

Most notably, the ad profit surged by $27,043, reflecting a 78% increase, from $35,062  to $62,305. Despite the increased ad spend, the Average ACoS slightly improved, decreasing by 0.46%, showcasing more efficient use of the advertising budget. These figures underscore the successful strategic efforts that have driven substantial growth and profitability for Stephen's business.

As a long-time partner, we've consistently been able to support and help Stephen’s business grow throughout our time together. While our success during peak periods is noteworthy, these results stem from the strategic, compounded efforts made during the off-peak times, laying the groundwork for strong performance during high-demand periods. Stephen also took advantage of and capitalized on our expert content team to elevate his A+ Content using our proven winning formula. Don’t miss out on the impressive results from our split testing of the improved A+ Content: A Winning Formula: 26% Increase In CVR

From a Year of Trying to Profitable in 3 Weeks

Achieving Profit After

Reduction In ACoTS/TACoS

Reduced Ad Spend

From A Year Of Trying To Profitable In 3 Weeks

After launching into the UK marketplace, Shaun had difficulties moving from the launch phase of his products into profitability, struggling to find a foothold in the UK by trying too many different approaches. 12 Months on with a lot of Ad Spend which was not being reflected in profit, Shaun reached out to us to see if we could improve the situation and grow his products into profits. Here is what we have achieved so far…

→ Upon auditing the account we could see overspending. Using our own campaign management processes and applying negatives, we began to cut non-performing targets and optimized our campaigns reducing their wasted spend. Lowering their ACoTS and ACoS straight out of the gate, with a consistent drop week-on-week for 8 weeks. 

→ Having only a few Sponsored Brand campaigns launched previously with little to no success and a high ACoS. We focused our expansion efforts on Sponsored Brands to grow brand awareness. We utilized our Uniques process to discover proven targets to launch for. Along with this, we launched Sponsored Display campaigns, having not launched this type of campaign before it is now a crucial part of our strategy taking up just over 25% of sales at a low ACoS. In addition to this Shaun had also not run any Brand Tailored Promotions, we were able to set up Brand Tailored Promotions to target customers who showed interest in our products by targeting cart abandoners. 

→ As you may have worked out from above, Shaun's current setup relied majorly on Sponsored Product campaigns. Along with only 1 Sponsored Brands campaign with running at a loss. The current targeting was hugely focused on Auto and Phrase match types, we could see this with ease by our Analysis tool (which can be accessed for free on our YouTube channel and through this link) consolidated all the significant keywords with precise attention. 


Using that data we could utilize all our available channels with Sponsored Products, Sponsored Brands, and Sponsored Display. This widened net allows us to capture a broader market showcasing our product to a lot more potential customers. 

In a matter of weeks we were able to implement our winning formula, sticking to the agreed plan of action we had created through our auditing process. From this Shaun and his business are on track to a projected annual profit of over $32,200. With our targeted plan and continued management and optimization, we can support Shaun in the growth and expansion of his business. With these continued results Shaun has already begun looking into operating in other Amazon marketplaces, we are excited to be a part of this and are looking forward to what the next 12 months will bring!

Working with Into Profits has helped Shaun cross the line into profitability. Having struggled with doing so for 12 months, we are glad to be able to aid in achieving this huge milestone and turning point for Shaun. He knows that he has a partner here at Into Profits that can scale and grow with him, allowing him to focus on expansion into even more marketplaces.


We hope you’ve enjoyed this case study. If you’d like to know whether or not you can get a similar performance boost in your business — click here to apply for your free audit today!

16% Rise in CVR With Our Winning Design Layout

Increased Units Sold

Increased Total sales

Increased Units Per Visitor

We focused on optimizing product images by implementing our own winning design layout that showcased the products more clearly and attractively. The color scheme was carefully enhanced to make the images more vibrant and better aligned with our brand’s identity. These adjustments were aimed at making the products not only more visually appealing but also easier to understand, ultimately building trust with potential customers and encouraging them to make a purchase.

The optimization of product images led to significant improvements in performance metrics. The Units Per Unique Visitor saw a 12.9% increase, moving from 0.062 to 0.07. The Conversion Rate improved by 16%, rising from 5.95% to 6.91%. Additionally, Units Sold went up by 15.8%, from 95 to 110 units, while Sales experienced a 15.1% growth, increasing by $419. These results clearly highlight the positive impact of the changes made to the product images on overall customer engagement and revenue.

Overall, the experiment provided considerable evidence of success, showing a 79% probability that the new images performed better.

A Winning Formula: 26% Increase In CVR

Increased Total Sales

We focused on enhancing our product images by prioritizing clarity and visual appeal. This included using product-only images with a cleaner design layout to make the products stand out more effectively. To further grab customer attention, we updated the color scheme to be more vibrant and consistent with our brand’s identity. We also highlighted our brand within the images, aiming to build trust and improve recognition among potential customers.

The changes we implemented led to significant improvements across all key metrics. The units per unique visitor increased by 20%, rising from 0.005 to 0.006. Our conversion rate also saw a substantial boost of 26%, going from 0.432% to 0.543%. This resulted in 19% more units sold, with the total rising from 115 to 137. Additionally, the number of units sold from search jumped by 43%, from 42 to 60 units. These gains contributed to an 18% increase in total sales, adding $650, and a 40% rise in sales from search, with an additional $520. 

Overall, the experiment provided considerable evidence of success, showing an 86% probability that the new images performed better.

36% Boost In CVR With Better Product Images

We focused on adding clear, product-only images with an improved design layout that made the products more visually appealing and easier to understand. To make the images stand out, we enhanced the color scheme, making them more vibrant and in line with our brand’s identity. Alongside that, We also added lifestyle images while emphasizing our brand in the images to build trust and make the products more recognizable to our customers.

Over a 4-week period, we tested the new images (Version B) against the old ones (Version A). The results showed significant improvements. Units per visitor increased by 29%, from 0.095 to 0.124. The conversion rate saw a 36% boost, rising from 8.69% to 11.8%. We also sold 23% more units, with 69 units sold compared to 56 units previously. This led to an 18% increase in total sales, adding an additional $293.

Overall, there was a 90% probability that the new images performed better than the old ones, confirming that our approach to enhancing product visuals was successful.

Utilizing our winning formula for improving product images and image stacks, increasing units sold and total product sales. Backing up our tried and tested methods with concrete results from split testing.

Improving Content and Increasing CVR

Increase in Sales

We improved the image stack by focusing on product-only images, paired with our tried and tested design layout. Along with adding some more life to the images by improving the color scheme. We also incorporated lifestyle images and highlighted the product benefits. 

During these changes, we noticed a lack of brand focus so we emphasized the product's branding. By enhancing the color scheme, we made subtle yet impactful improvements. This, combined with our cohesive design layout, ensured that we shone the light on the product's branding and reinforced brand trust for our potential customers.

To prove we had the winning formula we carried out a Split-Test over 6 weeks. As the results show our improved images stood at a 69% probability that our Version B was better. This version saw an increase across the board with improved CVR, increases in units sold, and total sales for this product.


Increased Revenue By $178,500 With Into Profits

Increased Sales

Increased Profit

$178,548 Increase In Revenue With Into Profits

Jamie (the founder) was heavily involved in developing his brand, but as it grew and expanded its range of products, he wanted to scale into other marketplaces. The problem is he lacked the time and bandwidth to do so.

As a result, Jamie decided to partner with Into Profits (us) to add a professional and sophisticated (yet cost-effective) Amazon advertising team to his business.

Jamie hoped for an immediate boost in sales and profits, plus the support necessary to expand his business exponentially.

Let's explore what we did and how it worked out:

→ The advertising spend of the account showed that they are efficiently spending on ads that is resulting in a low ACoTS giving us the room to expand, target broader audiences, increase in subscribers and  brand awareness to generate more revenue long term.

→ Using our Uniques process we identified areas of expansion where we could launch further targeted advertising. We also launched a broader targeting by targeting the exact terms in phrase and broad to widen our reach.

We broadened their ad types by adding Sponsored Brands to enhance brand awareness and being a replenishable product we utilised Sponsored Display Ads to engage and re-engage audiences who had previously viewed or purchased the product.

→ The current structure focuses more on exact targeting, which is good for focused and organic ranking purposes, but it may lead to limited reach and missed opportunities as your ads may not be shown to users who use slightly different variations or related search terms. This can result in lower impressions and potentially fewer clicks, limiting your overall campaign performance.

One of the main goals we had set was increasing the number of subscribers we had. To do this we launched campaigns targeting all ad types. We teamed that up with our Tiered System to isolate those top, middle and low performers campaigns each with their own set of targets, alongside using our Analysis tool (available free on our YouTube) to collate all the top terms with laser focus. 

Prior to coming onboard with IntoProfits, Jamie already had A+ content for a selection of his products. With that, Our highly skilled content team stepped in and created it for those products that were missing it. 

When Amazon introduced the A+ Premium feature, we promptly seized the opportunity to upgrade their content and implement the changes. We used our winning layout which included more high quality lifestyle photos catered to the target audience along with other changes and upgrades to improve our CVR. 

With the brand’s marketplace expansion, we also assisted them in creating content with translated text in German and French. 

With Jamie’s inspiring story, we used it to build a better connection with the customers. We highlighted the passion behind the brand and the benefits of his products. We also included the product selection for cross-selling opportunities.

We optimised the Amazon storefront page to further strengthen the brand credibility and presence. We included relevant photos that best represent the products and the brand. We also utilised this store as a landing page for the Sponsored Brands ads that we launched.

With backend search terms being a crucial aspect to Amazon's algorithm and indexation, we took proactive measures and employed our powerful STR analysis tool to identify the top-performing keywords. We then seamlessly integrated these keywords into the backend search terms to maximise search visibility and enhance overall performance.

even in the absence of the top-selling product that makes an average of 47% monthly profit.

Sales increased by 445% in April MoM and another 58% increase in May vs April.
Profitability increased by 197% in May.

Jamie's unique products and our own PPC + Conversion + SEO strategy have led to a massive increase in profit, despite occasional out-of-stock situations. He is on track to increase his revenue by $178,548 in the next year.  Now that Jamie has more time to solve his stock situation, we are excited for what the next 12 months holds.

Working with Into Profits helped Jamie save 75% of his time in his Amazon business, which is invaluable for him. He knows he has a partner in Into Profits that can scale with him so he can concentrate on expanding his product line and growing his business.

We hope you’ve enjoyed this case study. If you’d like to know whether or not you can get a similar performance increase in your business — click here to apply for your free audit today!

$40,500 Increase In Annual Profit

Sales Increase

ACoS Reduced

Mark and Frank built a successful brand of physical products around a shared interest. For the first few years, they experienced steady growth on Amazon until eventually reaching a plateau.

When we (Into Profits) audited their account, we identified areas for improvement in their PPC campaigns and listings — especially for higher conversions and organic rank. 

The founders, who managed their own PPC from the beginning, were smart enough to realize that to scale to the next level, their business needed them to step away from the day-to-day management of critical functions like Amazon advertising. 

This is because as their business grew, they became limited by time and couldn't keep up with maximizing the sales potential of their products while simultaneously expanding the other parts of their business (like products and operations).

Hence, it was perfect for Mark and Frank to partner with us (Into Profits) as a virtual CMO / marketing department, with the resources and specialized know-how necessary to ensure their brand realizes 100% of its growth and profit potential.

Read on to learn about the changes we made during the first three months to increase their annual profit by $40,500...

→ The account's advertising spend has been consistently efficient, maintaining low ACoTs. This indicated that the budget has not been overextended, leaving room to increase ad investment. By boosting the ad spend, the account can reach a broader audience, attract more leads, and enhance brand awareness. 

→ We implemented our Uniques process to uncover new areas for targeted advertising. Using the discovered unique keywords, we expanded their ad types, such as Sponsored Brands to increase brand awareness.

→ The current setup focuses a lot on exact match keywords, this is good for precise targeting and for higher conversions. However, relying solely on exact match keywords can lead to limited reach and missed opportunities. 

We expanded their ads by launching campaigns targeting both Phrase and Broad match types. This increased our visibility and impressions, allowing us to put our products in front of more potential customers than before. 

In addition to widening our net, we established our Tiered System to differentiate between high, moderate, and low performers, each with their unique targets. Our Analysis tool (which can be accessed for free on our YouTube channel and through this link) consolidated all the significant keywords with precise attention.

The previous title was missing some important keywords and benefits. However, we implemented our own approach by prioritizing the brand name and incorporating relevant keywords and benefits into the product title. As a result, customers recognized the product as a reliable brand, given that the brand name took precedence. Furthermore, by including pertinent keywords and benefits, we ensured the product was easily searchable on Amazon and that customers understood its worth.

Main Image + Listing Images → CTR & CVR

We created 3D-rendered product photos to ensure the quality of the main image. The box was included to demonstrate to customers that the product is packed in premium quality packaging, while competitor’s products are not.

Additionally, we used lifestyle images to effectively illustrate the benefits and uses of the products. We enhanced customer understanding and trust by including a comparison photo that showcased how these products surpassed competitors, highlighting the use of high-quality materials. This approach empowered customers to make informed decisions and increased their trust in the product.

To make the product stand out among competitors, we crafted concise (not long), compelling bullet copy descriptions. These descriptions effectively showcased the product's relevant keywords, unique selling points, and benefits, while infusing a touch of creativity to engage customers. Additionally, we emphasized the brand's strong credibility by highlighting its extensive years of experience in the industry. These enhancements yielded noticeable results, allowing the brand's products to shine in comparison to competitors.

Upon brand registry approval, we began creating images for A+ Content. We established a brand identity with colors and fonts for consistency.

To further strengthen the brand credibility, we highlighted the origin of the products to emphasize their authenticity in the brand story. We included the entire product selection to showcase a comprehensive range of products and for cross-selling opportunities.

By utilizing the Amazon storefront page, we strengthened the brand's presence, capitalized on its features, and enhanced visibility. This presents an ideal cross-selling opportunity as customers easily explore the complete product selection. Additionally, we have a dedicated fold highlighting the captivating brand story, fostering customer engagement.

Understanding the importance of backend search terms for Amazon's algorithm and indexation, we took proactive steps to optimize this aspect. Using our advanced STR analysis tool, we identified the top-performing keywords. These keywords were then seamlessly integrated into the backend search terms to maximize search visibility and enhance overall performance

Raising the monthly average from $5,400 to $7,800.

boosting the monthly average from $8,400 to $10,750.

Sales increased by 40% through our expansion of match types and launching of Sponsored Brands ads.

Mark and Frank’s premium-quality products, along with our own PPC + Conversion + SEO strategy, led to a quick and significant increase in profit, despite occasional out-of-stock situations. This led the brand to a projected annual increase in profit of over $40,500. Now that they have the resources to solve their stock situation with the freed-up time and improved cash flow, we are excited to see what the next 12 months bring!

Partnering with Into Profits helped Mark and Frank save 75% of their time from the clutches of the day-to-day operations of their Amazon business, which is invaluable for them. They know they have a partner in Into Profits that can scale with them so they can concentrate on expanding their product line and growing their business.

We hope you’ve enjoyed this case study. If you’d like to know whether or not you can get a similar performance boost in your business — click here to apply for your free audit today!

$88,500 More Annual Profit With Better Amazon Advertising

TACOS/ACoTs reduced

Carol, deeply involved in her business's growth and development, struggled with inventory management and complex PPC advertising as the business grew, leading to dwindling profits and mounting inventory issues.

→ Using our campaign management processes and utilising negatives we cut non-performing targets and campaigns reducing their wasted spend.

→ We expanded their ad types, such as Sponsored Brands to increase brand awareness and took advantage of Sponsored Display Ads to engage and re-engage audiences who previously viewed or purchased the product.

→ We set up our Tiered System to isolate those top, middle and low performers campaigns each with their own set of targets, alongside using our Analysis tool (available free on our YouTube) to collate all the top terms with laser focus. 

Title → SEO, CTR, CVR
→ Carol's previous title was ok, but ok could always be better!. Using our own strategy we made some subtle changes that we know makes a positive impact in both visibility and CTR. 


Main Image + Listing Images → CTR & CVR
→ Carol's main image was not of high quality, with some of the listing images missing key information and benefits. It was also lacking a cohesive layout design and lifestyle photos. We stepped and focused on enhancing to main image to showcase to the product better. On top of that, we upgraded the listing images to illustrate the products benefits, ingredients and uses. 


Bullet Copy Description → CVR
→ The original product description was text heavy, with key relevant information missing. Updating this by providing a shorter but more informed bullet point description. This makes it easier for the customer to digest the correct information. This was coupled with highlighting the credibility of the brand by featuring its years in the industry, ensuring trust for the customer and standing out from the newer competitors.


A+ Content → CVR
→ Once Carol was brand registered we utilised Amazon's A+ Content. After carrying out a series of experiments, our team had figured out the winning formula! Our strategy was more emotionally engaging, grasping the customers attention while showcasing the important details and benefits of the product.


Brand Story → CVR
Using the Brand Story, we highlighted the companies founding, the passion behind the brand, and the personal connection the brand has with its customers thus reinforcing trust in the products. 


Amazon Store → CVR
Creating a Storefront strengthened the brands presence. It also opened up the opportunity to cross selling of other products belonging to the brand. To add we included a page where the customers can view the best selling products within the brand.  


Backend Search Terms → Impressions
Using our expert STR Analysis tool we were able to identify the highest performing targets keywords and incorporate them into the backend search terms for better indexation and optimal search visibility.

With it averaging 24% before and optimized down to 9%.

Raising from 18% previously to 24%, meaning 1 in 4 people who viewed the product purchased.

Profit increased by a whopping 78% for the month of July.

Carol's unique products and our own PPC + Conversion + SEO strategy have led to massive increase in profit, despite occasional out-of-stock situations. She is on track to increase her profit by $88,500 this year. Now that she is solving her stock situation with the freed up time we are excited for what the next 12 months holds.

Working with Into Profits helped her save 70% of her time in her Amazon business, which is invaluable for Carol. She knows she has a partner in Into Profits that can scale with her so she can focus on adding more and more products, growing her business.

We hope you've enjoyed this case study. If you'd like to know whether or not you can get a similar performance increase in your business — click here to apply for your free audit today!

Our clientele generates over $200 million on Amazon each year and together we get real results. But don’t take our word for it — see and hear it from our clients.

Client Results

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Into Profits Saves Us Money, Time, And Stress

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Into Profits Is The Real Deal (Growth Every Month)

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Working With Into Profits Is Worth Every Single Penny

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The Best Way To Boost Your Profits On Amazon

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Coaching Testimonial from Christine McVeigh

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Due Diligence Testimonial from Terry Smith

Terry Smith testimonial

Richard used to focus on too many things to grow his private label business, and as a result, he struggled to scale past a certain point. With the Apex system, Richard was able to automate and grow his 7-figure business while removing himself from the daily operations. This then enabled him to exit his business successfully.

How Richard Improved His Structure, Systems & Team To Exit At 7-Figures

Hi, this is Richard Turnbull here from the United Kingdom, formerly a 7-figure seller on Amazon. I say formerly because we exited our business at the end of 2021 with an Amazon aggregator. A big part of that is thank you to Daniel for the Apex system. Before the Apex course, we were trying to focus on too many things, trying to grow a Shopify channel, trying to do too many brands, trying to focus on too many products. And what I loved about going through the course is we were able to break it down into weekly chunks (it's quite a lot of information), so it's helpful to go through in a systemized way to use it to analyze different parts of our business, focusing on the 80/20 principle of what was working for us and what wasn't, which was great to shut down a lot of things so we could focus on what really mattered in our business. And also looking at systemization of things that we could scale and grow.

So after, after doing all of the course, we were able to make sure processes were in place. So when it did come to exit our business, the aggregators gave us a lot of compliments on the way our business was structured and it made the sale a lot easier. So I definitely recommend everyone to do the Apex course, particularly if you're thinking about exiting, cause what it does is it puts you in a good position to automate your business, to scale your business, to grow your business, to remove yourself from the daily operations. And that's exactly what we did. And we were able to make a successful exit and thank you to Daniel.

Apex Seller Testimonial From Richard Turnbull

Bill had been selling his own products on Amazon since 2014, but was finding it difficult to grow revenues. He was determined to scale his business further and was looking for legitimate ways to market his products better and increase sales. After investing in the program, Bill took massive action and grew his sales by 400% in less than 9 months.

How Bill Grew His Sales By 400% In 9 Months

Hi, my name's Bill and I live in Denver, Colorado. And I have been selling on Amazon since June of 2014 and at the beginning I had a lot of success. I was using a marketing program that showed me how to find products, how to market products and how to rank really high. And over the years, those same marketing programs have added, continually added clients and they're doing the exact same thing. So I was looking for a way that I could actually market the products that I have without using black hat strategies, without doing velocity spikes, without putting in fake reviews that, some of the sellers will do from time to time. About a year ago I was talking to Daniel and he said he had a new program he was creating, called Apex Seller and it was going to have legitimate ways to do marketing.

It sounded like something I was looking for. So I joined the program about nine months ago. And since that time, my sales have gone up 400%. I'm using legitimate techniques on how to market my products. I'm doing things that are not going to get me kicked out of Amazon, which a lot of those black hat strategies, when Amazon finds out you will be gone. And the wonderful thing about the Apex Seller program was I was looking for a marketing program. Well this isn't just a marketing program. Daniel has given you an insight into his years of building Amazon business. So it's not just about marketing, it's about actually building a legitimate brand and a big business that Daniel has built over the years. And so, you not only get into marketing, but you get into vendor management and you also get into your own management on how you can make yourself successful.

So this is a wonderful program. Daniel has been a wonderful mentor over the last nine months in this program and he's really helped out a lot. He really does have a concern about you as well, which is wonderful. He's just helped me so much and I can't thank him enough. So, I will say if you are looking to build a legitimate brand and make some extra money or maybe quit your day job, Apex Seller is a program you should really check out because it's all about selling products, building quality products, and creating a quality brand. And that is just wonderful. So I can't thank Daniel enough. And if you want to join the program, that would be great.

Apex Seller Review from Bill Feight

Ben hit a ceiling on the growth of his Amazon business. He realized that what got him to low 7-figures would not get him to mid / high 7-figures. The main thing Ben was lacking were clear, scalable systems and the ability to hire and manage a world-class team. With our help, Ben was able to break through the ceiling and scale quickly to mid 7-figures (and counting).

How Ben Was Able To Scale Quickly & Buy His Million Dollar Dream House

Hello, my name is Ben and I would like to take this chance to give Daniel a review for his Apex Seller course. I joined Apex Seller back in February of last year, February, 2020. And I found the course extremely, extremely helpful. I have been selling on Amazon for quite a while, and I had reached a stage where I've kind of hit a ceiling. That's why I joined the course. And I found that his method and strategies in the course have really helped me break past that ceiling. I found the week on pay-per-click and advertising very helpful. There's a systematic way that Daniel shows how to do your pay-per-click, how to capture more keywords and eventually capture more sales and build on your organic rank. And also the section on systems. With me, because I've been on Amazon quite a long time, my systems were quite floppy.

It wasn't exactly there. So after going through that module, I looked at my systems, I panned it out, laid it out, put it on the drawing board and built up the systems from there. Another part of the course that I absolutely like is the hiring part. I'm quite weak on hiring and I probably like a lot of you out there, probably like to do most of the things yourself. It's not really possible to scale to massive heights by doing that. I implemented what he taught on hiring and last year we hit the mid seven-figures in revenue. It was absolutely brilliant. We sold a lot of products. We ranked for a lot of products and sales are still coming in and it's getting stronger and stronger and stronger. And I would also like to mention that regarding Daniel's help, he does these twice weekly webinars where you can ask him questions and he's always there for you.

He's always there on the Facebook group and everything. So he can really, really help you. So if you do want to scale your business, Apex Seller and Daniel is a must. I can't recommend him enough. Daniel has actually asked me to give this review testimony quite a while ago. But I've been very busy and it's because I just bought my million pound house. It's not to brag. With his help and with Amazon, I believe anyone can do this. So I have been busy moving, the house is actually a five bedroom house and it's actually got five bathrooms upstairs as well. So all your dreams and reality can come true. So do take the course, follow what Daniel says. And you can't go wrong. Take care.

Ben Luong - Apex Seller Testimonial.MOV

Matt has sold over $17 million as a top seller in one of the most competitive categories on Amazon.com. He knew how to start and grow a business. What he didn’t know was how to optimize his supply chain to maximize profits. After working with us Matt was able to increase his profit margins dramatically and save $100,000's per year in unnecessary costs.

How Matt Reduced His Inventory Costs From 25% To 18% Of Total Revenue

Hi there. My name's Matthew Hodge. I'm based in South Australia. I've been selling on Amazon since 2013 and as of early 2021, I've sold more than $17 million on Amazon. I engaged Daniel in 2018 to help streamline my supply chain in China. The whole process led to a deep transformation, not only in my business systems, but also my bottom line. At the time we had more than 150 SKU's where we're using a ground agent who acted as an intermediary between us and all of our factories in China. And Daniel's team were able to analyze bestselling products and conduct a thorough investigation where they were comparing sourcing options. Looking at similar factories, pricing, minimum order quantities, production, lead times, and so on. The investigation produced a report that showed we were paying slightly too much for inventory which I guess is known to happen when you've been with the same suppliers for a number of years, as we had and was also due to the fact that our ground agent was being paid on commission.

And so that meant that it wasn't really in her interest to be regularly renegotiating with the suppliers and bringing the cost down because it meant less money for her. But armed with the evidence that was in the report. I was able to get leverage in the relationship with her to compel her to see both the seriousness of the intent that we had to really take this on and drive these costs down but also the gravity of the situation. If in fact we were paying too much and it sort of had been happening under her watch. So that sort of spurred her to go on and visit a lot of the factories that were listed in the report as well as to go back and talk with existing factories as well. And even though in the end this endeavor did not lead to us switching existing suppliers or even ground agents.

What it did do was it led to an education and a deeper understanding in our existing supply chain. For instance, we learned that price is not everything and factories need to be compared on an apples for apples basis. And by that I mean you need to be looking at factory size professionalism scale, how long they've been established, their reputation and so on. Lower price really is not as important as a supplier who knows your product well and who's done right by you for a number of years. So that was really important to us. I also learned that you can negotiate with your suppliers but only if you're armed with great information. You can challenge them to value your business and not take it for granted. And you can use information like this to keep them on their toes and sort of keep them fighting for your business.

And so we did end up seeing some lower prices from our suppliers but more than that, we saw a greater commitment to a mutual relationship on their side which is worth a lot because that's what leads to Goodwill, which you need when things either go wrong or when you need favors like a rushed order through or you know, you need them to break down a whole container and relabel things on a public holiday, that sort of thing that does come up in this business and having that relationship really makes that difference. Finally, probably the most influential result we had was it led to reviewing our relationship with our ground agent. Now she was on 15% commission at the time which is not that high for a new seller, starting out, given how much they hold your hand and do everything for you in the early days.

But given that we'd been in business for a number of years by that stage it was too high and we'd never renegotiated. So at first we explored the option of actually bringing her services in-house to try to reduce the costs. But in the end, we realized that her knowledge of our business and our products and the supply chain as well as the demonstrated loyalty and commitment that she had shown to us over quite a few years was a true asset. That was worth something and shouldn't be discarded and that there were risks of discarding that as well. So we opted to renegotiate with her and were able to bring her down from 15% to 7%, which was massive. And if you don't ask, you don't get, so this whole sort of project lead us to have these conversations that we weren't prepared to have.

And weren't ready to have otherwise. All in all the decisions that we made from this exercise that started with Daniel's team led to our inventory costs coming down from 25% of our total revenue to just 18%. And when you're a multi-million dollar a year business, that is big, big dollars. It also meant that we deeply understood our own existing supply chain and it strengthened our relationships and our position with those suppliers. Finally, I just want to say that working with Daniel was a pleasure from the start which is not always the case in this business. He was a consummate professional. He was always responsive and committed to our cause, whether or not the decisions led to a bigger payday for him and his team. Yeah, I've got great trust in Daniel's knowledge of the Amazon business model. As well as in his integrity as an individual. Thanks.

Daniel Testimonial.mp4

Troy used to feel chaotic and overworked in his business. He knew how to pick products, source them and generate sales on Amazon. What he didn’t know was how to turn this into a truly scalable business model that could run and grow without him. After implementing our systems, Troy has drastically reduced his task list and grown even further as a result.

How To Grow An 8-Figure Amazon Private Label Business

Hey, my name is Troy and I am from Washington in The USA. And before the Apex Seller program, we had a problem with continuing to scale. As I was frequently the bottleneck in my own business, I had numerous, numerous contractors and virtual assistants, but, all the problems sort of consistently had to pass through me. Despite the amount of encouragement I would give people and tell people to take responsibility and ownership of tasks. I wanted them to work autonomously and it just, it just wouldn't work. Everything kept passing through me. It was really slowing down progress.

So Daniel has a great way of managing through KPI's and operating businesses at scale. And after, after going through the Apex Seller system was able to effectively hire a COO, get them trained, introduced KPI's, and start following a much more systematic approach to running the business. And since then we've been able to grow frequently and my task list has drastically reduced and I can focus on working on my business rather than in my business. So I'd certainly recommend Apex Seller to anyone who is feeling chaotic and overworked in their business and knows that there's a better way out there and wants to figure out what that is.

Apex Seller Testimonial - Troy Remelski

David started selling on Amazon in 2014 and had massive success in 2016 and early 2017; turning over $2.5 Million USD with a good profit margin. But then things started to go wrong. He was determined to get back on his feet and joined Apex Seller in May, 2019. What stood out to David is how different the program is and that it teaches the 'missing links' for consistent, long-term success in a private label business on Amazon. David's investment into Apex Seller paid for itself many times over in just a few months.

Hi, my name is David Storey. I'm from The UK and I wanted to make a short video to tell you about the Apex Seller training program and why it's different from other packages out there. So I've been selling on Amazon since 2014 / 2015 and had massive success in 2016 and early 17. I think our turnover was about $2.5 Million with a good healthy profit margin. And in 2017, things started to go wrong for us. And it was a bit of a disaster really, the competition upped their game. We tried to expand too fast and didn't have the systems in place to support that level of expansion. And we had lots of quality problems and all these conspired to us losing money and in the next 12 months losing a lot of money.

And in 2018 we really just steadied the ship and started getting back on our feet. We knew we wanted to expand again in 2019 but we weren't quite sure how to do it, but we had some ideas on what we needed to do. And about that time, in 2019, we came across the Apex Seller training program by Daniel Audunsson and immediately connected with Daniel's ethos on how to run an Amazon business. And it is very different I can tell you from the other training packages out there. Daniel's level of detail and his business acumen that he puts into these training packages is far greater than programs that we've been in before. I think we've probably spent about $20,000 on various training programs and traveling cross to Vegas a couple of times. And Texas and Michigan, Barcelona to name a few, London.

And yeah these training packages are, they're good. The programs and the people that speak, yeah. They do teach you things on how to sell and make more money on Amazon, but everyone knows this stuff. It's just general information that everyone is using. So if it works, it's not going to work for very long. And that's what we found with Daniel's program, is the Apex program is so different in the fact that it's really teaching you some real business fundamentals and things that you should do that, you shouldn't really be doing on these other training courses. And we've had some immediate success straight away. We've done about three quarters of the program so far and already implemented quite a few things and the course has paid for itself a few times over already and that while we haven't really got products in stock with the new new processes. So if you're thinking about doing the Apex package and you're either new to Amazon, or you are like us, you're in Amazon and scratching your head a little bit on where to go next, I would advise you do it. It's absolutely fantastic and it will give you a strategic advantage across and over the competitors. And that's really what you want, really. So that's it. So thanks to Daniel.

APEX Testimonial from David Storey

Michael used to focus on building a “brand” with a huge audience. Michael knew how to source private label products and sell them on Amazon. What he didn’t know was how to structure his business and make it more effective, so he could get bigger results with less effort. After joining Apex Seller, Michael re-structured his business with proven systems and grew to $200,000 per month within 90 days!

$200,000 /month Within 90 Days Without an Audience, ManyChat or Shopify

Hey guys. So, where is this guy? This is the black forest behind me. This is, the remnants of a Roman emperors villa which has nothing to do, except of course we're building business empires, but I just happened to walk by here. So anyway, just for a couple of minutes, I want to take the time to talk a bit about why we bought into the Apex course or the Apex Seller, more precisely. Five years ago, we started selling on Amazon, mostly Germany, Europe anyway with more or less success. And at some point I realized my answers were not as good as they needed to be. The results were okay. And depending on who you compare it to even more than, okay, but we always compare to ourselves or inner monkey who says, you want to be more successful?

Do you want to do more? Do you want to be better, more effective be out of the business in the best sense, meaning working on the business instead of in it and doing the 80/20 things and all these buzzwords that we all know, but that seems so hard to actually achieve that state where all this happens. So I bought into the Apex Seller program and quick disclaimer, I'm only about four months in now, three, four months, but I'm already taking the time to record this video because it already made a tremendous difference. If I had to pick one sentence or put it into one sentence, I'd say it's peace of mind, which is invaluable. If we look at all the distractions that we're faced with each day, so this peace of mind comes from yeah, put them away. Anyway, this peace of mind comes from knowing what to do in what order from the systems and processes.

And for the first time we know not only the processes inside a working FBA business, but inside any business, really. So this is not so much about just learning how to succeed with Amazon. It's more about how to run a business properly on your terms. And that's huge. This is tremendous. And I'm seeing the change. We're doing test launches, we're doing smooth operations. We're documenting everything we do. We're eliminating things we don't need to do. We're a smaller team now with more efficient operations overall, I've seen my role in the business more clearly than before, simply by mapping it out by following what Daniel says. Biggest takeaway for me anyway was that, I don't have to build a brand which may sound strange to you at first, maybe, but it was something that got me stuck. I thought I had to build a huge brand with a huge audience following with all those things you can do.

But at the end of the day, we're selling on Amazon and this still is the best converting mechanism out there with all those credit cards people have in there. We all know it. And yet we're thinking, Oh, we have to become independent of this. Um, yeah, this is a topic for another day. Feel free to reach out if you want to have a chat about that, I'm open to discussing anyways, doesn't matter if you're in the calls or not, or in the program or not. But yeah, just let me know if I can have a little exchange with you anyway. So the Apex Seller is amazing because Daniel is amazing. He is very structured. He's genuinely the nicest person in the entire e-commerce space. And I mean that in the best possible sense. He is very skilled, knowledgeable and experienced. And most importantly, willing to share with you in a very, very structured way.

This will actually challenge your structure because I always thought I have structure. Then it turned out again, who you compare it to. And I had to learn a lot. I have challenged myself a lot. I still am same with the team. And to make it brief, we're all very, very grateful in case you have any questions, feel free to reach out. And if anybody asks me, what was the best business decision you've taken or the best action you've taken this year, it clearly is working with Daniel and implementing what he does. So it's about taking the action. I know you've heard this a million times. I have heard this a million times before, but now we know what action to take, how to take it. And in case there are any questions, Daniel is there to help. And he does it like no one I've worked with before. So yeah, hope that helps. If not, and if there are any follow-up questions, feel free to reach out.

14. Michael Landgraf - Apex Seller Testimonial

James and his wife Sarah are 7-figure sellers on Amazon who started their business in 2016. They grew year-on-year but got to a point where growth started to slow and they were struggling to scale up. James and Sarah knew how to sell on Amazon. What they didn’t know was how to "professionalize" their business with systems and operations to take it to the next level of growth. James tells us that joining Apex Seller has been an absolute game-changer that’s fundamentally changed the way they approach their business.

How James Grows With Systems Instead Of "Hustle"

So my name's James Boyd. I'm from the UK. We've been selling on Amazon, both my wife and I since 2016 and we've grown year on year. However we got to a point where growth started to slow and we were struggling to scale up. And we're part of a mastermind group and a number of those people in that group had signed up to the Apex Seller and were raving about how amazing it was. So we set up a call with Daniel and he talked us through the course and why he thought it'd be beneficial to us. It was going to be our first course that we've used for Amazon. But we really wanted to professionalize our business, take it to that next level and particularly focus on PPC. And we signed up for the course in 2019, November, and it's been an absolute game changer.

It's fundamentally changed the way that we've approached our business, has changed our structure, changed our viewpoints, changed our mindsets, particularly on PPC, which is a big focus for us. And that's totally changed the game as well. It's still early days but we've absolutely noticed the difference with our business and we really feel like we can take it to that next level now. I couldn't recommend the training highly enough. It's absolutely fantastic, and if you really want to take your business to that next level, then this isn't just a course about Amazon it's really fundamentals of business, which is why we like it so much. It's not about shiny shiny toys. It's all about doing the basics and doing them really well and taking it to that next level. And Daniel is also fundamentally a really nice guy. He's always available if you've got any questions. Couldn't recommend it enough. Thanks.

Apex Seller Testimonial from James Boyd

Lee used to be involved in every single thing in his business. Lee knew how to sell on Amazon and he had been through plenty of “Amazon courses”. What he didn’t know was how to use systems and structure so he could focus on growing his business instead of being too busy operating it day-to-day.

How Lee Is Working Less At 7-Figures Than At 6-Figures

Hey, this is Lee from London in the UK. Just wanted to take a quick moment to share my experience with Daniel's Apex Seller course. So it really came at the perfect time for me personally. My Amazon business was growing but yet I was struggling to keep on top of a lot of things. I didn't have good systems in place, or had systems in place, but they weren't as good as they could have been. So everything felt like a bit of a juggling act, as I'm sure many people can sort of relate to when their business grows. So yeah, life was a bit hectic before. The course I have to say, it's very simple to follow. It's laid out in modules, each one with a clear structure and path forward. Daniel is obviously a highly, highly intelligent and knowledgeable guy.

He's got great experience in the Amazon space. So what he talks about is incredibly high level. It's not difficult as such, but the content he gives, it kind of transcends in a way, just the regular Amazon business and more like a life coach, a business coach, a mindset coach. So you're not just getting a standard kind of Amazon course with this. So yeah, you know, there's a lot of content to work through. To be honest, I'm still going through it months later, but it's a lot of it you can kind of come back to and sort of stop and figure out what you want to implement in your business at the time, and then when you're ready, move forward. So yeah, I can definitely say we've got better systems in place. I personally feel a lot more motivated and structured.

The course and through Daniel's help it's enabled me to hire several virtual assistants in areas that are definitely needed so that I could focus on other areas and not be involved in every single thing. So I can highly highly recommend it. Daniel's a great guy. I've known him on and off for a while, through various things. And he's definitely one of the most honest down to earth and helpful guys in the Amazon and business space you're bound to meet. So if you've got any doubts, don't have any, go for it. You won't look back.

Apex Seller Testimonial - Lee Ackerman

Shane started his Amazon business with Daniel Audunsson's guidance after graduating college in 2017. Once he grew into mid 6-figures in 2019, he got increasingly frustrated because he wasn’t sure on the next steps and how to transition from being a solopreneur to building a team. The steps that got him to 6-figures weren’t getting him to 7-figures. After joining Apex Seller he quit his day job, started traveling the world with his girlfriend and started to scale into 7-figures.

How Shane Went From $0 To Multiple 6-Figures In 2 Years

Hello, my name is Shane and I'm from Dublin Ireland as you can probably tell. And shortly after finishing college in 2017 I started an Amazon business. I could see the great opportunity there and this year we're on track to do multiple six figures. But I was growing increasingly frustrated because I wasn't sure on the next steps and really making that transition from solopreneur to building a team. So earlier this year I reached out to Daniel and looking for his advice on this sort of move or transition. Luckily for me he was just in the process of creating Apex Seller. Now when he started rolling out this content, I knew it was exactly exactly what we needed and some of the things in it like strategy, like how to focus my time and really make the most out of my day as an entrepreneur, how to build a world class supply chain management systems to have consistent top quality products and really separate us from the competition and he even encouraged me to hire a supply chain manager... so it would free up my time and allow me to focus on expanding the business.

Probably most importantly is the systems and how to build systems and teams for scale and how it will enable us now to effectively scale into seven figures and beyond. So at the moment I'm actually in Bali, you can probably tell if you've been here before, it does familiar sounds in the background and with Amazon and having Apex, it's given me confidence to move effectively to Asia since June with my girlfriend. We've been places like Chiang Mai, Phuket, Bangkok and Bali. And if you have an opportunity to join Apex Seller, don't hesitate. You should really be working with Daniel because he's a top guy and you won't regret it. This is my current set up here. Now let's see. Let me see. I don't know if you can see that but anyway, join Apex Seller.

APEX Testimonial from Shane

Hear what Roberto has to say about the finance training.