We focused on adding clear, product-only images with an improved design layout that made the products more visually appealing and easier to understand. To make the images stand out, we enhanced the color scheme, making them more vibrant and in line with our brand’s identity. Alongside that, we also added lifestyle images while emphasizing our brand in the images to build trust and make the products more recognizable to our customers.

Over a 4-week period, we tested the new images (Version B) against the old ones (Version A). The results showed significant improvements. Units per visitor increased by 29%, from 0.095 to 0.124. The conversion rate saw a 36% boost, rising from 8.69% to 11.8%. We also sold 23% more units, with 69 units sold compared to 56 units previously. This led to an 18% increase in total sales, adding an additional $293.

Overall, there was a 90% probability that the new images performed better than the old ones, confirming that our approach to enhancing product visuals was successful.