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Amazon growth, AI systems, and DTC expansion

Launch. Traction. Plateau. We've seen it a thousand times. Here's how to break through it.

Into Profits identifies the bottleneck holding your Amazon brand back — and installs the system to break through it.

The scaling engine
01
Product

Research, USP, economics, and ecosystem design.

02
Visibility

Territory strategy, traffic structure, AI-enabled analysis.

03
Conversion

Benchmarks, pricing, positioning, and feedback loops.

04
Expansion

Products, markets, channels, DTC, demand creation.

Core belief
Most brands do not need more tactics. They need a better operating system.
What we do

Most brands learn how to launch. Very few learn how to scale.

The pattern is always the same. Launch, traction, plateau. Competitors with a real strategy pass you.

The problem
No system for decisions. No tracking layer. No iteration rhythm.

Random PPC, listing tweaks, and reactive moves keep brands stuck in maintenance mode.

The bottleneck
When a brand plateaus, one system is usually broken.

The goal is not to fix everything at once. Identify the constraint and solve it sequentially.

What we do
We diagnose the bottleneck and install the system to break through it.

Built for operators doing $50k+/month on Amazon.

About us

Built by someone who has done it.

Shane Catchpole. Built his own Amazon brands past $5m. Driven $45m+ in client revenue across supplements, food and beverage, and skincare.

Shane Catchpole
CEO profile

After completing his MSc in Finance in Ireland, Shane moved into eCommerce and spent years learning what actually moves the needle on Amazon. Today, Into Profits helps founders make better decisions, install stronger AI-enabled systems, and unlock scale across Amazon and DTC.

Background
Brand operator.
Track record
$45m+ revenue.
Edge
AI systems.
Growth lens
DTC expansion.
Why it works

The system gives founders room to focus on what matters most.

Most Amazon brands plateau because there is no system for decision-making, no tracking layer across the business, no AI leverage, and no consistent iteration rhythm. We fix that sequentially, not randomly.

Track properly.
Diagnose clearly.
Use AI where it matters.
Expand with control.
Testimonials

What clients say after working with us.

Video testimonial
Jamie Sukroo
Jamie Sukroo
7 Figures
Amazon UK & EU
★★★★★

“We were doing about £60,000 to £65,000 a month on Amazon. Since partnering with Into Profits, the most recent months have exceeded £200,000 a month.”

What stood out

Ads management, Brand storefront and A+ creative, stronger brand presentation across UK and EU. Now the biggest selling coffee cleaning capsule in the UK.

Ana Popescu
Ana Popescu
7 Figures
Amazon DE & FR

★★★★★

“Working with professionals like Into Profits will save you a lot of money, time, and stress.”