Client Turned Team Member Interview: Shane’s Journey To 7-Figures

Daniel Audunsson

4 years ago Shane joined my previous training program, Infinity Code. Shane had just graduated top-of-class with a MSc in Finance but didn’t find a “regular job” that offered what he wanted. So he took matters into his own hands and started his own business selling private label products on Amazon. Fast-forward 4 years and Shane is now approaching 7-figures with his business. He’s also found his “zone of genius” within the business, which are the advertising systems & more broadly, operations. At the start of 2021 Shane joined our team here at IntoProfits, where we are currently hard...

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How To Optimize Amazon PPC Campaigns Properly (Save $1,000’s!)

Daniel Audunsson

There’s a lot of complexity and confusion surrounding Amazon PPC. Most sellers focus mostly on what campaigns to launch... But the area I notice them missing out on is campaign optimization. In other words, what to do once a campaign is up and running? Most sellers do an occasional check-in to optimize performance. But the environment is never static and optimal PPC performance depends on frequent and consistent optimization… And it’s one thing to manage all this work for a handful of products -- it’s another thing entirely to manage it for 10+ SKU’s. The complexity and amount of dat...

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How To Improve Amazon FBA Business Cash Flow

Daniel Audunsson

One equation determines the success of your Amazon private label business. This is the most important concept in your entire business... And yet most sellers don’t even know that it exists. If you want to take charge of your business and gain control over your level of success… Then you must not only understand this concept -- but you must master it. You must learn how to use it to your advantage and how to constantly optimize this equation. Because the rate at which you can grow and the amount of money you can make literally depend on it. When you understand this equation, you will ...

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How To Use Objectives & Key Results (OKRs) To Build Your Business

Daniel Audunsson

Every entrepreneur has heard about setting goals. The importance of goal-setting has become a “business cliche” that can make you cringe when you hear about it… No-doubt it’s important, crucial, to set goals. However there’s a stark difference between just “setting goals” and setting + working with goals properly. I used to set goals but it never felt like they made much of a difference. Yes they provided some direction but we’d never really stick to them or accomplish exactly what we set out to do. Sounds familiar? Well... There’s a certain system for defining and accomplishing g...

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How To Use Key Performance Indicators (KPIs) To Operate Your Business

Daniel Audunsson

5 years ago a mentor of mine taught me about Key Performance Indicators (KPI’s).  I had heard about KPI’s before, but this is when I really “got it”. Ever since that day KPI’s have been a top 3 tool in my business. They have caused a degree of control and a level of focus that’s simply impossible to achieve without them. It’s like having a “finger on the pulse” of your business at all times. I could not imagine running a business without them. In this video I show you *exactly* how I use KPI’s in my businesses to understand what works (and what doesn’t) with scientific precision....

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How To Run Your Business Scientifically With Metrics (KPIs vs OKRs)

Daniel Audunsson

A major separator between entrepreneurs is whether they operate their business from “emotion” or “logic”. Usually, opinions are emotion. And data is logic. In order to become “logical” with your business, you must become “data-driven”. Good data is one of the most valuable assets in business. Because data is fact. Every GREAT entrepreneur I know… is extremely data-driven. Because that’s the only way to make great decisions. And great decisions cause great results. This week, I’m releasing 3x new training videos that will show you *exactly* how I use data in my businesses, to ru...

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Is Vietnam The “New China” For Private Label Products?

Daniel Audunsson

China has come under fire recently from many angles; one of them being its status as the “manufacturer of the world”. Trade tariffs and rising costs have caused many to question its long-term viability as a sourcing destination for their private label products. With the increased anti-China sentiment many consumers have also started to avoid products made in China. At the same time other sourcing destinations such as Vietnam are on the rise and becoming viable options to source private label products. One of the big benefits of sourcing from Vietnam right now is that there are still ...

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How To Optimize Amazon PPC For PROFIT (ACoS, ACoTS & T-ACoS Explained)

Daniel Audunsson

99% of sellers on Amazon optimize their paid advertising for the wrong objective. I realize that’s a bold statement but it’s based on my observations working with 100’s of sellers. This is a problem because it means you’re not making the most profit possible in your business. Fundamentally, paid advertising on Amazon is different from other forms of paid traffic online, like Google PPC. For example; on Amazon paid advertising has a relationship with organic sales and rankings. With Google PPC, that’s not the case. And that’s where the issue lies because most Amazon PPC concepts have ...

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Why Your Private Label Business Can't Grow

Daniel Audunsson

Do you work hard and YET your business does not grow? (or not as quickly as you’d like it to?) Are you uncertain about what produces results in your business? Would you like the clarity to know that if you *pull this lever* then your business will move forward..? If YES; then this brand new video IS FOR YOU! In this virtual whiteboard presentation, I draw and visually illustrate “the mechanism of a private label business”. THIS is the reason why your business either grows with predictability -- OR -- doesn’t budge no matter how hard you push. Once you are clear on the mechanics in yo...

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Objectives & Key Results (OKRs): Set Goals Like Google And Master Achievement

Daniel Audunsson

OKR stands for “Objectives & Key Results”. This is the method Google uses to set goals and achieve them.  It’s the most effective system I have ever found for planning and goal setting (and I’ve tried many). It has had a huge impact on me and my business this year. But here is the thing. If you were to study OKR’s from scratch on your own, it would take you 20 - 30 hours to get it right for your business. This is what I did. And I ended up adjusting Google’s approach to fit PERFECTLY with a small to mid-size online business like ours.  This means we’re able to reverse-engineer our s...

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