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A+ Premium Upgrade: What It Is & How to Get It for Higher Conversions.

Daniel Audunsson

In today's competitive Amazon landscape, standing out is more critical than ever. Leveraging the power of A+ Premium content can make all the difference. This advanced feature allows you to tell your brand story and showcase your products in visually stunning ways, directly impacting your bottom line. Our latest video, featuring our content expert Kurtney, explains why upgra...

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Seeing Lots of Visitors, Few Buyers? Try This Image Fix

Daniel Audunsson

Kurtney and Kristine, our Content Leads, share the exact split test we ran, demonstrating how optimized images can dramatically improve your results. Learn why you might be missing out on sales despite steady traffic on your Amazon Listings. Watch the video to see how we achieved: 23.68% increase in conversion rate 21.26% rise in overall sales 41.27% growth in sales from s...

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Do You Need an Amazon Advertising Agency?

Daniel Audunsson

"Do I really need an Amazon advertising agency?" this is a question most sellers ask at some point in their Amazon journey. You're trying to balance time, resources, and growth, and figuring out where to invest can be tough. That's why Ryan, our head of partnerships, and I recorded our discussion about this topic. We just released a new video where we dive deep into this questi...

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Increase Amazon FBA Profits Today: Tips From A Finance Graduate Turned Entrepreneur

Shane Catchpole

Managing an Amazon business can be both rewarding and challenging, especially when it comes to increasing profitability. As a finance and accounting graduate with experience in analyzing accounts and business operations, I will share several strategies that can help improve your profit margins. In this post, we will explore various accounting methods, cash flow management, prod...

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Revealing Conversion Rate Targets for Successful Amazon Product Launches

Shane Catchpole

In the highly competitive world of Amazon, understanding and optimizing your product's conversion rate is critical for success. Whether you're preparing for a product launch or looking to maintain the performance of existing products, leveraging Amazon Brand Analytics can give you the insights you need to outperform your competition. In this video, I walk you through how to le...

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Amazon Product Launch Strategy: 135 Days To Profitability

Shane Catchpole

Launching a product is both an art and a science. It requires careful planning, strategic execution, and a relentless focus on profitability. As someone deeply passionate about product launches, I’m excited to share insights from a recent experience that highlights the importance of these elements. The Excitement of Product Launches Product launches are one of the most thrillin...

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How To Negotiate On Product Orders (I Saved Over $50k Using These Methods!)

Shane Catchpole

In this video, I'll unveil the strategies I've utilized to negotiate over $50,000 off my orders over the past few years. Negotiating with suppliers can be a complex process, especially when dealing with product orders and repeat transactions. Let's explore the key tactics and principles that have enabled me to achieve substantial cost savings and build strong supplier relations...

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How To Compare Your Conversion Rate To Your Competitors

Shane Catchpole

In the dynamic ecosystem of Amazon, staying abreast of the latest features and tools offered by Amazon is crucial for sellers looking to maximize their success. One such feature that often confounds sellers is the ability to compare conversion rates with competitors. In this quick video tutorial, we'll explore how to effectively utilize this feature within Amazon Seller Central...

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How To Split Test Sponsored Brands On Amazon (2024)

Shane Catchpole

In the competitive landscape of online retail, Amazon stands out as a giant, offering ample opportunities for sellers to showcase their products. Among the various advertising options available, Sponsored Brands ads have emerged as a powerful tool for driving visibility and sales. In this blog post, we'll delve into the significance of Sponsored Brands headlines and the art of ...

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2-Step Amazon Product Launch Process

Shane Catchpole

Introduction: Embarking on product launches for Amazon FBA has been an enlightening journey for me. In this video and blog post, I'll share invaluable lessons learned from nearly losing $100,000 due to oversights in the launch process. By embracing a two-step approach, I've been able to refine my strategies and enhance the likelihood of success in the competitive Amazon ecosyst...