2-Step Amazon Product Launch Process

Shane Catchpole

Introduction: Embarking on product launches for Amazon FBA has been an enlightening journey for me. In this video and blog post, I'll share invaluable lessons learned from nearly losing $100,000 due to oversights in the launch process. By embracing a two-step approach, I've been able to refine my strategies and enhance the likelihood of success in the competitive Amazon ecosyst...

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Is Amazon Changing Your Product Listings? This Is Why… (Amazon FBA 2024)

Shane Catchpole

Introduction: If you've found yourself facing unexpected changes to your Amazon listings, you're not alone. In recent times, many sellers have encountered challenges with their listings being altered without their consent, posing significant concerns for their businesses. In this blog post, we'll delve into the reasons behind these changes, how they occur, and most importantly,...

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How To Plan For Success on Amazon FBA | OKR Tracker (2024)

Shane Catchpole

Are you planning for success in your Amazon business in 2024? In this Video, we'll explore the essential steps to craft a winning strategy using the Objectives and Key Results (OKR) tracker. Let's dive in! Start Your Success Journey Early Success requires meticulous planning, and the key is to start early. Shane emphasizes the importance of initiating the planning process promp...

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How I Almost Lost A $600K/yr Amazon FBA Business | Quality Control Issues

Shane Catchpole

Introduction: In 2020, while living in Bali, Indonesia, I faced a daunting challenge in my Amazon business. With over half a million in revenue and three years into the venture, our products were repeatedly suspended, raising the risk of being permanently banned off the marketplace. In this story, I'll take you through the pivotal moment when my business stood on the brink of c...

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How to Boost Your Product Rating (Amazon FBA 2024)

Shane Catchpole

Introduction: Today we're diving into the intricate world of Amazon product ratings. I'm joined by MJ, who brings a wealth of knowledge to the table. We'll explore the impact of product ratings on your success and share valuable tips to elevate your ratings. Understanding the Importance of Product Ratings: Product ratings on Amazon are not just about numbers; they contribute to...

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Running Out Of Stock (Amazon FBA 2024)

Shane Catchpole

Introduction: In today's video, we're delving into a critical topic for success on Amazon FBA – the challenges and consequences of going out of stock. Maintaining a high in-stock rate is key, and we'll discuss the various factors that come into play when your Amazon FBA business faces this situation. Maintaining High In-Stock Rates: Success on Amazon FBA often correlates with m...

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DON'T Make These Hiring Mistakes! (Amazon FBA Business)

Shane Catchpole

Introduction: In the fast-paced world of business, hiring the right people is crucial for success. However, it's not always a smooth journey, and mistakes can happen along the way. In this blog post, we'll delve into some of the biggest hiring mistakes that I experienced and the valuable lessons that emerged from those challenges. The Importance of Considering Personal Circums...

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How I hired over 30 employees online | Step by Step  (Amazon FBA)

Shane Catchpole

Introduction  In this video, I'm sharing insights into optimizing the hiring process based on my experience of running it approximately 50 times. I highly recommend the book "Who: The A Method for Hiring" for a solid understanding of the process. The hiring journey consists of four essential stages: application, phone interview, technical assignment, and the final interview. S...

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Ads Agency vs. In-House Marketing (Amazon FBA 2024)

Shane Catchpole

In this video we delve into a crucial decision many Amazon sellers face: whether to build an in-house team to manage advertising or enlist the services of an outside agency. There's no one-size-fits-all answer, so let's explore the key factors that can guide you in making this decision. 1. Maturity of the Business: The first factor to consider is the maturity of your business. ...

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Beware: vCPM Amazon Sponsored Display Attribution

Shane Catchpole

After Amazon unveiled vCPM Sponsored Display campaigns, they were all the hype with people posting insane stats… Our team decided to put this feature to the test, and the results were astonishing – a jaw-dropping tripling of sales within just four weeks for one of our clients. While the initial report portrayed a picture of success with a low ACoS, the twist lies in the fact th...

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