The Problem

Scott came to us at a crucial time in his business, while already achieving positive results he was aiming to grow his business further. Having been a member of our Apex Seller course, he was already familiar with our systems. Scott needed a team to take the reins on advertising and replace a previous team member who had left.

Scott was looking for a team that could efficiently manage his Amazon Advertising while dealing with a high number of SKUs, along with maximizing the market share and increasing the profitability of his product range. This allowed Scott to dedicate his time to new products to add to the roster aiming to further grow his business.

The Solution

Advertising (PPC)

Waste

→The account's ad spend demonstrated efficient spending, resulting in a low ACoTS. This creates opportunities to expand, target broader audiences, and boost brand awareness, ultimately driving long-term revenue growth.

Expansion

→ Using our Uniques process, we identified key expansion opportunities for launching more targeted advertising. We also expanded targeting by incorporating exact match terms in both phrase and broad formats to widen our reach.

To further diversify their ad strategy, we introduced Sponsored Brands ads to boost brand awareness. We also leveraged Sponsored Display Ads to engage and re-engage audiences who had previously viewed or purchased the product, along with both defensive - to protect our audience and offensive - to steal potential customers from our competitors.

Structure

→ Prior to our partnership, Scott’s team had 100% of their ad sales attributed to Sponsored Products campaigns. His current structure saw that over 40% of sales were coming from Auto campaigns and less than 10% from Exact match types. We wanted to grow our Exact match-type sales to aid in our organic ranking.
We combined our Tiered System with targeted campaigns for top, middle, and low performers, each having its own specific goals. Additionally, we utilized our Analysis tool (available free on our YouTube) to collate and focus on the most effective terms.

Launch X

→ Having launched over 250 products on Amazon, Scott knew he was in safe hands with us when adding new products to his catalog. Over the years we have learned a lot when it comes to a new launch on Amazon. While every product is different, the levers for success remain the same. As a result of our experience, we have developed our own Launch X process, a tried and tested way of carrying out a new launch and reaching profitability sustainably. Utilizing this tool we were able to reach profitability on this new launch in under 12 weeks.

The Results

Sales increased by 34%, from $1,650,00 to $2,345,00 YoY

123%

Increase In Ad Sales

From $431,000 to $964,000

42%

Increase in Monthly Profit

Averaging $22,000 per month increased to $31,000 per month

34%

Increase In Total Sales

From $1,659,250 to $2,234,283 YoY

Conclusion

Scott’s quality products, along with our own PPC strategy and successful product launch, led to a quick and significant increase in profit, despite occasional out-of-stock situations. This led the brand to an estimated annual increase in profit of over $110,000. Now that he has the resources to solve the stock situation with the freed-up time and improved cash flow, we are excited to see what the next 12 months bring!

Partnering with Into Profits helped Scott save 75% of their time from the clutches of the day-to-day operations of their Amazon business, which is invaluable for him. He knows he has a partner in Into Profits that can scale with him so he can concentrate on expanding his product line and growing his business.

We hope you’ve enjoyed this case study. If you’d like to know whether or not you can get a similar performance boost in your business — click here to apply for your free audit today!

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