We carried out a full content audit across the listing to evaluate creative execution, SEO potential, and overall brand presentation.

The product title was functional but lacked depth in keyword targeting, presenting an opportunity to improve organic visibility with more strategic optimisation. The main image had a clean layout but could benefit from additional visual elements to help it stand out more effectively in search results.

Within the image stack, the content was generally strong, but the sequence lacked a logical flow. One of the early images felt out of place, and we identified an opportunity to reorganise the visuals to better guide the customer journey by placing key benefits earlier and aligning the structure with how users typically browse. Another clear gap was the limited use of lifestyle imagery. Most visuals were feature-focused, with little content showing the product in real-world use, which limited opportunities to build trust and emotional connection.

The listing was using standard A+ Content, which limited the depth of storytelling and user engagement. The Brand Story section, although visually clean, did not showcase any flagship products or reinforce brand identity. Additionally, the listing had no Q&A section and limited product usage details, reducing its ability to pre-emptively answer customer concerns.

On the positive side, the overall storytelling and USPs were clearly defined, and the Storefront was well-structured and visually consistent. However, from an SEO perspective, the listing underperformed relative to competitors, signalling room for improved keyword strategy and content structure.