How Tom Grew His Amazon PPC Sales To $33,000 Per Month While REDUCING Ad Spend

NAME:Tom Nutter
LOCATION:Portugal
LEVEL:7 Figures
RATING:
DESCRIPTION:

Meet Tom Nutter -- he and his brother Pete are 7-figure sellers on Amazon who started their business in 2015. For 3 years they had been trying to work themselves out of the day-to-day operations of their business. But no luck. They had set-up an office and hired staff to streamline operations. But getting this right turned out to be a big challenge. After joining Apex Seller they've finally been able to build a business that "runs and grows without them". This is a huge accomplishment. But that’s just the start of it… because they’ve also experienced astonishing improvements within the key functions of their business. In 2018 Tom estimates they lost close to $180,000 in revenue due to poor management of inventory and stock-outs. After joining Apex Seller their inventory planning is near-perfect and the COGS on their main product has gone down by more than 10% -- this means $10,000’s in extra cash for Tom and Pete. Before joining Apex Seller they were spending $10,500 per month on Amazon PPC. After adopting the Apex PPC systems their ad spend has gone down from $10,500 to $7,500 per month while their sales have actually GONE UP to $33,000 per month.

TRANSCRIPT:

Hey guys. I'm Tom Nutter. I've been selling on Amazon for five years and I've been part of the Apex course since September, 2019 so since staring the course, um, we've actually started to implement all of the systems we received. So we kind of came perfect timing for us as we just moved into a new office. Uh, we took on some full time staff rather than using virtual assistants and VA's and we really struggled with creating the processes and just monitoring really. So after doing the course, um, we received multiple different, you know, processes which we've implemented. So the first one would be the inventory planning, which we have never managed our inventory better, it's to the day. I mean, I wish I could show you the board, uh, behind, uh, that we use and that's integrated with the Apex system and we've almost timed our inventory perfect. Ever since starting the course.

So I mean, in 2018 we worked out, we lost, I think it was near to $180,000 in revenue due to poor management of inventory and stockouts. So this time we're actually, well since starting the course, we've had no stock outs. We're on top of inventory. We managed to beat Chinese new year. I'm hoping to beat the Coronavirus. Um, no one knows how long that's going to last, but I'm hoping we are well stocked enough to, to, to, but at least give us another four monts. Um, the way it's been managed and it's just so easy to, to outsource. So I've given this process to one of the girls in the office and she literally goes in every day, fills out the, sheet runs the forecast and lets me know when we need to reorder, when it would be estimated arrive at Amazon and everything in between.

So that would be the inventory planning system that we got. We also have, um, the, the probably the best, well the best order tracking system we've had in place since we started the business. Since October I think we've placed 11 orders. Um, so that would probably be five, 24 containers and five 44 containers, all of different products. And we've managed to really monitor where they are, where they're up to, you know, when they're due to arrive, everything to the, to the, to the, the day, really. Uh, so we were really on top of, of management of inventory at the moment. Um, the next thing I would say would be the PPC system that we got now. It would probably be better for me to bring in the girl that runs the PPC for us as I'll be honest, I don't, um, I don't have to pay too much attention what's going on.

Um, uh, at the actual product level, but she runs the system. So I basically gave her the week of the training to follow, just gave her the, uh, the videos. She sat and watched it for a week, started to learn the system, implementing it. And we've actually seen our spend come down from about ten and a half thousand USD per month down to anywhere between seven and eight thousand per month. Uh, but the interesting thing is our spend, our sales have actually increased. So our ad sales are well up. I think we're spending currently about about seven and a half thousand a month without looking and our sales have increased about $33,000 from ad spend. Um, so yeah, that's, that is just down to the Apex system and obviously the girl running the system. Um, but she's really on top of it. So that's another thing that's, you know, completely outsourced and allowed me to step away a little bit.

We, um, the, I mean the way I am working at the moment is I work every Friday, Saturday, Sunday. And what happens is through the Apex course we get the KPI tracker. So our main target is really net profit and then everything that leads up to net profit. So basically anything related to net profit we're tracking. And every Friday after the girls would run the system in the office, they run, I think about six systems every day. Oh, well throughout the week. Um, and on the Friday, the last task is to fill out the KPI tracker. So then what I do, I come down over the weekend, uh, take a look at the KPI sheet and from the key performance sheet, I can actually see, um, if there is any huge difference on the previous week cause they're running this every Friday, every seven days. So I can see basically the net profit, um, the star rating, stock out days, everything in between the ACoS, uh, as an overall.

And then what he can actually do is we can pinpoint at the product level. So for example, if I sign in to Drive, I see the KPI tracker and I see the net profit is down by say $500 for the week. I can actually scroll across, try and identify at the company level why there is a problem, where the problem is. So let's say for example, it's ACoS in this week. So the net profit $500 down, but I notice that the ACoS is up by say 4% for example. I can then go into the product level, at the product metric level and I can look at each product individually and pinpoint which products it is, that has seen an increase in ACoS. So then what I would do is I would create the Google Calendar, uh, work system over the weekend and pinpoint the exact places I want the girls to work on.

So then I will put, you know, PPC monitoring, bring the ACoS down for this week on these items or these products and actually list the products for them. And then the teams go away. They can just work on them products and say there's five products I know it's been an increase in ACoS, they will just concentrate on them five products. On the Friday the time comes again to fill out the KPI sheet, they fill it out. I come down on the Friday or Saturday over the weekend, check the KPI sheet and check them products so I can see exactly within the business if there's been an improvement or not. So instantly I sign in to see the net profit if it's up and also if something's gone right. I can then go back into the product metric uh product metrics and just check through just to make sure you know everything's right and if there's been a drop in any of our products or for example, um, I might notice that the unit sales are down on one product and the star rating has come down.

So now I can say to the team right this week, concentrate on the star rating let's bring that up. So it's actually freed me up from the business. Um, the everyday runnings, which I've been trying to do for about three years. So it's actually been a, a great course for us. In the past I've actually don't, I've done, I think about without naming them all, I've done about $30,000 worth of training courses and they're all pretty much the same. And this one is very different to everything else we've done. Act... yeah I think you'll find people who've have been to events, you'll know that you go to an event or you do some training and they'll say you need to do a, um, put a system in place an inventory management system. So you get your pen and paper out, you're ready and they go, yeah, because this will stop you from having stock-outs and then they move onto the next subject. They don't actually break it down of how to create the system, which is what the Apex course has done. Actually broke down the systems really well. Um, so yeah, I mean, that's what I've got to say about the Apex course. Uh, it's been great to me and yeah, um, I hope you enjoy it. Thank you.

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