We focused on improving the user experience by adjusting the design layout and optimizing the product display. This new version (Version B) aimed to streamline the purchase process, making it easier for users to understand the products and make informed decisions. Additionally, we introduced elements that enhanced product visibility, encouraging engagement and boosting conversions. Our goal was to see if these changes could lead to a significant increase in sales and customer interaction.

Over the course of 6 weeks, we tested the new design layout (Version B) against the older version (Version A). The results showed significant improvements across multiple metrics. Units per visitor increased by 22%, from 0.009 to 0.011, while the conversion rate experienced a 24% boost, rising from 0.891% to 1.1%. This resulted in a 21% increase in units sold, with Version B leading to 251 units sold compared to 207 units in Version A. The total sales saw a 21% uplift, increasing from £1,722 to £2,088. Additionally, sales from search improved by 41%, from £424 to £599.

These results demonstrated a 77% probability that Version B performed better, highlighting the success of our design improvements.