We focused on optimizing product images by implementing our own winning design layout that showcased the products more clearly and attractively. The color scheme was carefully enhanced to make the images more vibrant and better aligned with our brand’s identity. These adjustments were aimed at making the products not only more visually appealing but also easier to understand, ultimately building trust with potential customers and encouraging them to make a purchase.

The optimization of product images led to significant improvements in performance metrics. The Units Per Unique Visitor saw a 12.9% increase, moving from 0.062 to 0.07. The Conversion Rate improved by 16%, rising from 5.95% to 6.91%. Additionally, Units Sold went up by 15.8%, from 95 to 110 units, while Sales experienced a 15.1% growth, increasing by $419. These results clearly highlight the positive impact of the changes made to the product images on overall customer engagement and revenue.

Overall, the experiment provided considerable evidence of success, showing a 79% probability that the new images performed better.