January: A Challenging Start with Supply Issues

January 2025 set an ambitious tone for the year, with a goal of increasing sales by 35%, growing from $25,300 to $31,600. However, only 56% of the target was achieved. A major challenge in the first half of the month was an out-of-stock issue on a key product that had accounted for 43% of December's total sales heavily impacting early performance. Despite this, strategic actions were implemented to strengthen long-term momentum. These included detailed competitor analysis, reducing spend on high ACoS and irrelevant targets, and gradually increasing bids on campaigns with low impressions. Sponsored Brands (SB) ads featuring lifestyle imagery were tested to improve CTR, and top-converting organic keywords were optimized. Our Uniques process was applied to identify differentiators and refine keyword targeting. Underperforming targets were cut to allow more investment in proven performers, laying the groundwork for improved results in the months ahead.

February: Momentum Builds with Full Stock Availability

With full stock restored, February's focus was to reach $31,000 in sales while maintaining a TACoS of 15% or lower. The account gained traction and achieved 85% of the sales target. A major push involved launching new Sponsored Products (SP) campaigns using the Uniques framework to refine targeting. Bids were gradually increased on low-impression campaigns, while performing and profitable targets saw more aggressive scaling. Sponsored Brands and Sponsored Display (SD) remarketing ads were expanded to boost visibility and re-engage potential customers. The overall approach centered on scaling efficient performers to move closer to profitability targets while holding ACoTS steady.

March: Strategic Adjustments Despite Setbacks

In March, the focus was on laying the groundwork for long-term growth by expanding reach and diversifying targeting strategies. Sponsored Brands Video (SBV) ads were optimized and scaled to increase engagement and visibility. New campaigns were launched targeting keywords where the brand was already ranking in the top 10–15 organically, strengthening presence on proven terms. Product targeting ads were introduced to capture relevant traffic across complementary ASINs, while Sponsored Display (SD) remarketing was expanded to re-engage potential customers. Bid adjustments continued, with increased investment directed toward profitable, high-performing targets. While March was a foundational month in terms of growth, the strategies deployed set up the account for stronger results heading into Q2.

April: Targeted Profit Focus for a Key Product

In April, attention shifted to profitability with a specific goal: increase profit for one of our key products from $2,400 to $3,000. The target was surpassed, with 103% of the goal achieved. This outcome was driven by a multi-pronged approach, beginning with a brand analysis to refine positioning and ad messaging. Bids were increased on high-performing targets, and profitable Sponsored Brands placements were scaled. Sponsored Display remarketing was further optimized, while listing content was reviewed and improved. Competitor insights and focused content updates helped enhance SEO, CTR, and CVR. This product-specific strategy allowed us to drive more efficient, profitable growth while maintaining control over ACoTS.

May: Steady Scaling Across the Catalog

In May, the objective was to grow sales from $26,000 to $30,000 while keeping TACoS below 13%. Not only did the brand achieve 75% of that target, but the month also marked a major milestone, delivering our highest-ever monthly sales and recording the strongest weekly sales performance to date. A key focus was preparing for the scaling of a high-potential variation, with advertising strategies mapped out in anticipation of separating it from its parent listing. Competitor analysis guided both listing improvements and campaign optimizations, while budget was reallocated to top-performing Sponsored Products (SP) and Sponsored Brands (SB) campaigns. These efforts were reinforced by Sponsored Display remarketing and listing reviews focused on accuracy and conversion potential. Altogether, May was a turning point in momentum, laying the groundwork for more aggressive and profitable scaling moving into Q3.

June: Pushing Growth While Expanding Reach

June’s goal is to drive a 10% month-over-month sales increase from an estimated $29.8K to $32.7K while maintaining a TACoS at or below 15%. Current efforts are focused on scaling a variation of a top-performing product, with increased investment to improve visibility and conversions. Sponsored Brands (SB) ad bids are being raised to boost top-of-search visibility, and market basket analysis is being conducted to identify cross-sell and bundling opportunities. The team is also exploring new campaign launches across all ad types to broaden reach. Additional budget is being allocated to top competitor ASINs to capture incremental market share. The ongoing focus remains on scaling what’s working, maintaining profitability, and improving ad efficiency through a lower ACoTS.