Driving sustained growth in a competitive Amazon market requires more than short-term wins. It demands continuous refinement, adaptability, and a careful balance between scaling and profitability. Over the past year, our focus was on strengthening this brand’s long-term foundation while still delivering consistent month-over-month growth. The challenge was not only to achieve year-over-year sales increases but also to outperform ambitious monthly targets without sacrificing efficiency or profitability.
Consistency Meets Performance: How We Raised the Bar Month After Month
Total Sales
71%
Estimated Profits
34%
Total Orders
97%
PPC
Content
Records
Sales
The Problem
What Did We Do?
June – Building the Foundation
In June, the goal was a 36% year-over-year sales increase, aiming to grow from $175K to $238K. While we achieved 71% of this target, the groundwork laid during this month created essential momentum. We launched new Sponsored Brands campaigns, optimized bids based on Brand Analytics insights, and scaled up low-ACoS performers. At the same time, we improved efficiency by reducing spend on non-profitable targets and negating irrelevant search terms. These adjustments sharpened campaign performance and prepared the brand for stronger results in the months ahead.
July – Precision and Expansion
In July, the target was again a 36% year-over-year increase, from $186K to $252K. This time, we exceeded expectations, reaching 102% of goal. Success came from a mix of precision optimization and controlled expansion. We introduced Brand Tailored Promotions for added visibility, tested fresh creatives, and expanded Sponsored Products category targeting. Meanwhile, bids were adjusted to maximize impression and click share for high-potential keywords. Non-performing terms were scaled back, ensuring profitability stayed intact while growth accelerated.
August – Record-Breaking Performance
August’s goal was a 25% increase year-over-year, from $212K to $260K. We surpassed this by a wide margin, generating $310K in sales—118% of target and the brand’s third all-time record this year. Key actions included running a detailed Brand Analytics comparison to uncover new keyword opportunities, refining product targets, and conducting competitor research for sharper positioning. We also boosted organic visibility on lower-ranking keywords for long-term traction.
Over a 4-week period, we carried out a split test on the main product image. Our winning version (Version A) outperformed the previous (Version B), driving an additional $450 in sales and 4 more units sold (53 vs. 49). While conversion rate remained consistent, the higher sales volume demonstrated how creative optimization can directly improve performance.
This reinforced the importance of continuously testing visuals to maximize results. Efficiency remained central: spend was cut on wasteful targets, while high-performing areas received more support. The result was a record-breaking month that reinforced the momentum built in June and July.
The Results
Comparing the three months prior to our partnership with June–August, the impact is clear:
71%
Increase in Total Sales
$459,229 → $783,760
34%
Increase in Estimated Profit
$353,559 → $473,175
96%
Increase in Units Sold
7,205 → 14,117
Conclusion
Through a combination of strategic campaign launches, precise bid adjustments, and data-driven optimizations, we delivered not just growth but consecutive months of outperforming ambitious sales targets. By balancing expansion with efficiency, the brand achieved record-breaking sales while maintaining profitability.
August marked the third record-breaking month of the year, complemented by multiple weekly sales records, showing that we are consistently raising the bar and pushing performance higher. Looking ahead, the trajectory suggests an annualized sales increase of more than $2.5 million, with yearly profit projected to grow by over $475,000. These results highlight the long-term value of our partnership and the strength of our strategy. With this momentum, we’re confident in scaling to even greater milestones in the months ahead.
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