After launching into the UK marketplace, Shaun had difficulties moving from the launch phase of his products into profitability, struggling to find a foothold in the UK by trying too many different approaches. 12 Months on with a lot of Ad Spend which was not being reflected in profit, Shaun reached out to us to see if we could improve the situation and grow his products into profits. Here is what we have achieved so far…
From A Year Of Trying To Profitable In 3 Weeks
Achieving Profit After
3 Weeks
Reduction In ACoTS/TACoS
48%
Reduced Ad Spend
54%
Profit
PPC
Expansion
Optimization
The Problem
The Solution
Advertising (PPC)
Waste
→ Upon auditing the account we could see overspending. Using our own campaign management processes and applying negatives, we began to cut non-performing targets and optimized our campaigns reducing their wasted spend. Lowering their ACoTS and ACoS straight out of the gate, with a consistent drop week-on-week for 8 weeks.
Expansion
→ Having only a few Sponsored Brand campaigns launched previously with little to no success and a high ACoS. We focused our expansion efforts on Sponsored Brands to grow brand awareness. We utilized our Uniques process to discover proven targets to launch for. Along with this, we launched Sponsored Display campaigns, having not launched this type of campaign before it is now a crucial part of our strategy taking up just over 25% of sales at a low ACoS. In addition to this Shaun had also not run any Brand Tailored Promotions, we were able to set up Brand Tailored Promotions to target customers who showed interest in our products by targeting cart abandoners.
Structure
→ As you may have worked out from above, Shaun's current setup relied majorly on Sponsored Product campaigns. Along with only 1 Sponsored Brands campaign with running at a loss. The current targeting was hugely focused on Auto and Phrase match types, we could see this with ease by our Analysis tool (which can be accessed for free on our YouTube channel and through this link) consolidated all the significant keywords with precise attention.
Using that data we could utilize all our available channels with Sponsored Products, Sponsored Brands, and Sponsored Display. This widened net allows us to capture a broader market showcasing our product to a lot more potential customers.
The Results
$32,200
Projected Annual Profit
54%
Reduction In Ad Spend
48%
Reduction In ACoTS/TACoS
The Conclusion
In a matter of weeks we were able to implement our winning formula, sticking to the agreed plan of action we had created through our auditing process. From this Shaun and his business are on track to a projected annual profit of over $32,200. With our targeted plan and continued management and optimization, we can support Shaun in the growth and expansion of his business. With these continued results Shaun has already begun looking into operating in other Amazon marketplaces, we are excited to be a part of this and are looking forward to what the next 12 months will bring!
Working with Into Profits has helped Shaun cross the line into profitability. Having struggled with doing so for 12 months, we are glad to be able to aid in achieving this huge milestone and turning point for Shaun. He knows that he has a partner here at Into Profits that can scale and grow with him, allowing him to focus on expansion into even more marketplaces.
We hope you’ve enjoyed this case study. If you’d like to know whether or not you can get a similar performance boost in your business — click here to apply for your free audit today!
