Marcos recognized that there was significant potential for growth, but was facing challenges in fully achieving the results they wanted. However, managing multiple marketplaces proved challenging due to limited time and bandwidth. Running ads effectively was a major pain point, as they lacked the time and support to dedicate 3-4 hours daily to PPC campaigns amidst family obligations and interruptions. Despite having a medium-level understanding of PPC and learning to run ads independently, they struggled to achieve the desired results and found it difficult to accelerate their business growth. Additionally, their content, including A+ pages and brand storytelling, needed updates, and product images required improvement to remain competitive. With aspirations to launch eco-friendly products and grow their brand, Marcos felt constrained by a lack of time, resources, and the ability to fully focus on scaling their advertising efforts.
The Problem
The Solution
Advertising (PPC)
Waste
Before partnering with us, his monthly ACoS was averaging around 56%. Upon auditing the account, we identified significant wasted spend. Using our campaign management processes and applying negative keywords, we eliminated non-performing targets and optimized his campaigns, significantly reducing our wasted spend. This resulted in a steady decline in ACoS, with their monthly average now down to 33%. It also freed up cashflow to invest into our Ads expansion.
Expansion
Through our Uniques process, we identified key opportunities for expansion within the account by launching more targeted advertising campaigns. This included implementing broader targeting strategies by utilizing exact terms in phrase and broad match to increase reach and visibility.
To enhance their ad strategy, we introduced Sponsored Brands campaigns to drive greater brand awareness. Additionally, recognizing the replenishable nature of their product, we utilized Sponsored Display Ads to effectively engage and re-engage audiences who had previously viewed or purchased the product.
Structure
The current campaign structure relied heavily on exact targeting, which is effective for focused and organic ranking improvements. However, this approach often limits reach and misses opportunities to capture customer searching with slightly broader keywords or related terms, leading to fewer impressions, reduced clicks, and overall restricted campaign performance.
To address this and achieve our primary goal of increasing subscriber numbers, we launched a comprehensive strategy incorporating all ad types. This was paired with our Tiered System, which isolates top, middle, and low-performing campaigns, each with tailored targets. Additionally, we utilized our Analysis Tool (available for free on our YouTube channel) to compile top-performing search terms with precision, ensuring maximum campaign efficiency and reach.
Conversion/Content (+SEO)
A+ Content → Enhanced CVR
For Marcos, we focused on optimizing the A+ Content across multiple products to improve customer engagement and conversion rates. Although his brand was already utilizing A+ Content, we identified areas for improvement and implemented updated designs based on the results of thorough split testing. These updates allowed us to refine the content to be more visually compelling and emotionally engaging, effectively capturing customer attention while clearly highlighting the key features and benefits of his products. The data from our split tests showed a marked improvement in performance compared to the original content, driving better results for his listings. You can check out the exact results here: Back-to-Back Wins: Two Split Tests That Boosted CVR
Main Image + Listing Images → CTR & CVR
Marcos' main images and listing images for multiple products needed significant improvement to effectively showcase the products and their benefits. The main images lacked appeal, and the listing images were missing key information, including benefits and usage details. We stepped in to upgrade the main images, ensuring they were high quality and visually engaging to better represent the products. Additionally, we enhanced the listing images with a cohesive layout, incorporating clear visuals of the product's benefits and lifestyle photos to create a more compelling and informative customer experience.
Brand Story → Boosting CVR
Marcos didn’t have a Brand Story in place, so we crafted one that captured the essence of his brand. We highlighted the origins of the company, the dedication behind its mission, and the meaningful connection it fosters with customers. This new addition brought a human touch to his listings, building trust and loyalty among shoppers. The Brand Story played a crucial role in enhancing customer confidence and driving higher conversion rates.
Amazon Store → CVR
We designed an Amazon Storefront to solidify his brand's presence on the platform. The storefront not only enhanced his brand's visibility but also created opportunities for cross-selling by showcasing complementary products within his range. Additionally, we incorporated a dedicated page featuring his best-selling items, making it easier for customers to explore popular options and boosting overall conversions. With the Storefront now in place, we leveraged Sponsored Brand Ads to drive targeted traffic directly to the store, further increasing brand engagement and sales potential.
The Result
In the last 3 months, we have improved our monthly results on average by:
Increased Profits
PPC Sales
From $650 to $6000 per month.
PPC Conversions
Conclusion
Marcos' innovative products, combined with our PPC, Conversion, and SEO strategies, have led to a significant increase in profits. With time saved through our partnership, Marcos is able to focus on further growing his business and expanding his product line.
Working with Into Profits has allowed Marcos to save 70% of the time he previously spent managing his Amazon business, which has been invaluable for scaling. He now has a trusted partner in Into Profits that is ready to continue scaling with him as he grows his brand and introduces new products.
We hope you’ve found this case study insightful. If you’d like to explore whether similar results are possible for your business, click here to apply for your free audit today!
