We focused on enhancing our product images by prioritizing clarity and visual appeal. This included using product-only images with a cleaner design layout to make the products stand out more effectively. To further grab customer attention, we updated the color scheme to be more vibrant and consistent with our brand’s identity. We also highlighted our brand within the images, aiming to build trust and improve recognition among potential customers.

The changes we implemented led to significant improvements across all key metrics. The units per unique visitor increased by 20%, rising from 0.005 to 0.006. Our conversion rate also saw a substantial boost of 26%, going from 0.432% to 0.543%. This resulted in 19% more units sold, with the total rising from 115 to 137. Additionally, the number of units sold from search jumped by 43%, from 42 to 60 units. These gains contributed to an 18% increase in total sales, adding $650, and a 40% rise in sales from search, with an additional $520. 

Overall, the experiment provided considerable evidence of success, showing an 86% probability that the new images performed better.