Discover how our advertising solutions helped our client increase brand visibility, drive sales, and improve their overall advertising ROI on Amazon.

Utilizing our winning formula for improving product images and image stacks, increasing units sold and total product sales. Backing up our tried and tested methods with concrete results from split testing.

Improving Content and Increasing CVR

Increased Units Sold

Increase in Sales

We improved the image stack by focusing on product-only images, paired with our tried and tested design layout. Along with adding some more life to the images by improving the color scheme. We also incorporated lifestyle images and highlighted the product benefits. 

During these changes, we noticed a lack of brand focus so we emphasized the product's branding. By enhancing the color scheme, we made subtle yet impactful improvements. This, combined with our cohesive design layout, ensured that we shone the light on the product's branding and reinforced brand trust for our potential customers.

To prove we had the winning formula we carried out a Split-Test over 6 weeks. As the results show our improved images stood at a 69% probability that our Version B was better. This version saw an increase across the board with improved CVR, increases in units sold, and total sales for this product.


$40,500 Increase In Annual Profit

Sales Increase

ACoS Reduced

Mark and Frank built a successful brand of physical products around a shared interest. For the first few years, they experienced steady growth on Amazon until eventually reaching a plateau.

When we (Into Profits) audited their account, we identified areas for improvement in their PPC campaigns and listings — especially for higher conversions and organic rank. 

The founders, who managed their own PPC from the beginning, were smart enough to realize that to scale to the next level, their business needed them to step away from the day-to-day management of critical functions like Amazon advertising. 

This is because as their business grew, they became limited by time and couldn't keep up with maximizing the sales potential of their products while simultaneously expanding the other parts of their business (like products and operations).

Hence, it was perfect for Mark and Frank to partner with us (Into Profits) as a virtual CMO / marketing department, with the resources and specialized know-how necessary to ensure their brand realizes 100% of its growth and profit potential.

Read on to learn about the changes we made during the first three months to increase their annual profit by $40,500...

→ The account's advertising spend has been consistently efficient, maintaining low ACoTs. This indicated that the budget has not been overextended, leaving room to increase ad investment. By boosting the ad spend, the account can reach a broader audience, attract more leads, and enhance brand awareness. 

→ We implemented our Uniques process to uncover new areas for targeted advertising. Using the discovered unique keywords, we expanded their ad types, such as Sponsored Brands to increase brand awareness.

→ The current setup focuses a lot on exact match keywords, this is good for precise targeting and for higher conversions. However, relying solely on exact match keywords can lead to limited reach and missed opportunities. 

We expanded their ads by launching campaigns targeting both Phrase and Broad match types. This increased our visibility and impressions, allowing us to put our products in front of more potential customers than before. 

In addition to widening our net, we established our Tiered System to differentiate between high, moderate, and low performers, each with their unique targets. Our Analysis tool (which can be accessed for free on our YouTube channel and through this link) consolidated all the significant keywords with precise attention.

The previous title was missing some important keywords and benefits. However, we implemented our own approach by prioritizing the brand name and incorporating relevant keywords and benefits into the product title. As a result, customers recognized the product as a reliable brand, given that the brand name took precedence. Furthermore, by including pertinent keywords and benefits, we ensured the product was easily searchable on Amazon and that customers understood its worth.

Main Image + Listing Images → CTR & CVR

We created 3D-rendered product photos to ensure the quality of the main image. The box was included to demonstrate to customers that the product is packed in premium quality packaging, while competitor’s products are not.

Additionally, we used lifestyle images to effectively illustrate the benefits and uses of the products. We enhanced customer understanding and trust by including a comparison photo that showcased how these products surpassed competitors, highlighting the use of high-quality materials. This approach empowered customers to make informed decisions and increased their trust in the product.

To make the product stand out among competitors, we crafted concise (not long), compelling bullet copy descriptions. These descriptions effectively showcased the product's relevant keywords, unique selling points, and benefits, while infusing a touch of creativity to engage customers. Additionally, we emphasized the brand's strong credibility by highlighting its extensive years of experience in the industry. These enhancements yielded noticeable results, allowing the brand's products to shine in comparison to competitors.

Upon brand registry approval, we began creating images for A+ Content. We established a brand identity with colors and fonts for consistency.

To further strengthen the brand credibility, we highlighted the origin of the products to emphasize their authenticity in the brand story. We included the entire product selection to showcase a comprehensive range of products and for cross-selling opportunities.

By utilizing the Amazon storefront page, we strengthened the brand's presence, capitalized on its features, and enhanced visibility. This presents an ideal cross-selling opportunity as customers easily explore the complete product selection. Additionally, we have a dedicated fold highlighting the captivating brand story, fostering customer engagement.

Understanding the importance of backend search terms for Amazon's algorithm and indexation, we took proactive steps to optimize this aspect. Using our advanced STR analysis tool, we identified the top-performing keywords. These keywords were then seamlessly integrated into the backend search terms to maximize search visibility and enhance overall performance

Raising the monthly average from $5,400 to $7,800.

boosting the monthly average from $8,400 to $10,750.

Sales increased by 40% through our expansion of match types and launching of Sponsored Brands ads.

Mark and Frank’s premium-quality products, along with our own PPC + Conversion + SEO strategy, led to a quick and significant increase in profit, despite occasional out-of-stock situations. This led the brand to a projected annual increase in profit of over $40,500. Now that they have the resources to solve their stock situation with the freed-up time and improved cash flow, we are excited to see what the next 12 months bring!

Partnering with Into Profits helped Mark and Frank save 75% of their time from the clutches of the day-to-day operations of their Amazon business, which is invaluable for them. They know they have a partner in Into Profits that can scale with them so they can concentrate on expanding their product line and growing their business.

We hope you’ve enjoyed this case study. If you’d like to know whether or not you can get a similar performance boost in your business — click here to apply for your free audit today!

Increased Revenue By $178,500 With Into Profits

Increased Sales

Increased Profit

$178,548 Increase In Revenue With Into Profits

Jamie (the founder) was heavily involved in developing his brand, but as it grew and expanded its range of products, he wanted to scale into other marketplaces. The problem is he lacked the time and bandwidth to do so.

As a result, Jamie decided to partner with Into Profits (us) to add a professional and sophisticated (yet cost-effective) Amazon advertising team to his business.

Jamie hoped for an immediate boost in sales and profits, plus the support necessary to expand his business exponentially.

Let's explore what we did and how it worked out:

→ The advertising spend of the account showed that they are efficiently spending on ads that is resulting in a low ACoTS giving us the room to expand, target broader audiences, increase in subscribers and  brand awareness to generate more revenue long term.

→ Using our Uniques process we identified areas of expansion where we could launch further targeted advertising. We also launched a broader targeting by targeting the exact terms in phrase and broad to widen our reach.

We broadened their ad types by adding Sponsored Brands to enhance brand awareness and being a replenishable product we utilised Sponsored Display Ads to engage and re-engage audiences who had previously viewed or purchased the product.

→ The current structure focuses more on exact targeting, which is good for focused and organic ranking purposes, but it may lead to limited reach and missed opportunities as your ads may not be shown to users who use slightly different variations or related search terms. This can result in lower impressions and potentially fewer clicks, limiting your overall campaign performance.

One of the main goals we had set was increasing the number of subscribers we had. To do this we launched campaigns targeting all ad types. We teamed that up with our Tiered System to isolate those top, middle and low performers campaigns each with their own set of targets, alongside using our Analysis tool (available free on our YouTube) to collate all the top terms with laser focus. 

Prior to coming onboard with IntoProfits, Jamie already had A+ content for a selection of his products. With that, Our highly skilled content team stepped in and created it for those products that were missing it. 

When Amazon introduced the A+ Premium feature, we promptly seized the opportunity to upgrade their content and implement the changes. We used our winning layout which included more high quality lifestyle photos catered to the target audience along with other changes and upgrades to improve our CVR. 

With the brand’s marketplace expansion, we also assisted them in creating content with translated text in German and French. 

With Jamie’s inspiring story, we used it to build a better connection with the customers. We highlighted the passion behind the brand and the benefits of his products. We also included the product selection for cross-selling opportunities.

We optimised the Amazon storefront page to further strengthen the brand credibility and presence. We included relevant photos that best represent the products and the brand. We also utilised this store as a landing page for the Sponsored Brands ads that we launched.

With backend search terms being a crucial aspect to Amazon's algorithm and indexation, we took proactive measures and employed our powerful STR analysis tool to identify the top-performing keywords. We then seamlessly integrated these keywords into the backend search terms to maximise search visibility and enhance overall performance.

even in the absence of the top-selling product that makes an average of 47% monthly profit.

Sales increased by 445% in April MoM and another 58% increase in May vs April.
Profitability increased by 197% in May.

Jamie's unique products and our own PPC + Conversion + SEO strategy have led to a massive increase in profit, despite occasional out-of-stock situations. He is on track to increase his revenue by $178,548 in the next year.  Now that Jamie has more time to solve his stock situation, we are excited for what the next 12 months holds.

Working with Into Profits helped Jamie save 75% of his time in his Amazon business, which is invaluable for him. He knows he has a partner in Into Profits that can scale with him so he can concentrate on expanding his product line and growing his business.

We hope you’ve enjoyed this case study. If you’d like to know whether or not you can get a similar performance increase in your business — click here to apply for your free audit today!

$88,500 More Annual Profit With Better Amazon Advertising

TACOS/ACoTs reduced

Carol, deeply involved in her business's growth and development, struggled with inventory management and complex PPC advertising as the business grew, leading to dwindling profits and mounting inventory issues.

→ Using our campaign management processes and utilising negatives we cut non-performing targets and campaigns reducing their wasted spend.

→ We expanded their ad types, such as Sponsored Brands to increase brand awareness and took advantage of Sponsored Display Ads to engage and re-engage audiences who previously viewed or purchased the product.

→ We set up our Tiered System to isolate those top, middle and low performers campaigns each with their own set of targets, alongside using our Analysis tool (available free on our YouTube) to collate all the top terms with laser focus. 

Title → SEO, CTR, CVR
→ Carol's previous title was ok, but ok could always be better!. Using our own strategy we made some subtle changes that we know makes a positive impact in both visibility and CTR. 


Main Image + Listing Images → CTR & CVR
→ Carol's main image was not of high quality, with some of the listing images missing key information and benefits. It was also lacking a cohesive layout design and lifestyle photos. We stepped and focused on enhancing to main image to showcase to the product better. On top of that, we upgraded the listing images to illustrate the products benefits, ingredients and uses. 


Bullet Copy Description → CVR
→ The original product description was text heavy, with key relevant information missing. Updating this by providing a shorter but more informed bullet point description. This makes it easier for the customer to digest the correct information. This was coupled with highlighting the credibility of the brand by featuring its years in the industry, ensuring trust for the customer and standing out from the newer competitors.


A+ Content → CVR
→ Once Carol was brand registered we utilised Amazon's A+ Content. After carrying out a series of experiments, our team had figured out the winning formula! Our strategy was more emotionally engaging, grasping the customers attention while showcasing the important details and benefits of the product.


Brand Story → CVR
Using the Brand Story, we highlighted the companies founding, the passion behind the brand, and the personal connection the brand has with its customers thus reinforcing trust in the products. 


Amazon Store → CVR
Creating a Storefront strengthened the brands presence. It also opened up the opportunity to cross selling of other products belonging to the brand. To add we included a page where the customers can view the best selling products within the brand.  


Backend Search Terms → Impressions
Using our expert STR Analysis tool we were able to identify the highest performing targets keywords and incorporate them into the backend search terms for better indexation and optimal search visibility.

With it averaging 24% before and optimized down to 9%.

Raising from 18% previously to 24%, meaning 1 in 4 people who viewed the product purchased.

Profit increased by a whopping 78% for the month of July.

Carol's unique products and our own PPC + Conversion + SEO strategy have led to massive increase in profit, despite occasional out-of-stock situations. She is on track to increase her profit by $88,500 this year. Now that she is solving her stock situation with the freed up time we are excited for what the next 12 months holds.

Working with Into Profits helped her save 70% of her time in her Amazon business, which is invaluable for Carol. She knows she has a partner in Into Profits that can scale with her so she can focus on adding more and more products, growing her business.

We hope you've enjoyed this case study. If you'd like to know whether or not you can get a similar performance increase in your business — click here to apply for your free audit today!

Case Studies