Is Vietnam The “New China” For Private Label Products?

Daniel Audunsson

China has come under fire recently from many angles; one of them being its status as the “manufacturer of the world”.

Trade tariffs and rising costs have caused many to question its long-term viability as a sourcing destination for their private label products.

With the increased anti-China sentiment many consumers have also started to avoid products made in China.

At the same time other sourcing destinations such as Vietnam are on the rise and becoming viable options to source private label products.

One of the big benefits of sourcing from Vietnam right now is that there are still many “un-tapped“ opportunities for private labeling. 

For brands that make Amazon their primary sales channel and competition is fierce, Vietnam offers many opportunities to find products with little competition on Amazon. 

This is because few Amazon-based businesses are sourcing in Vietnam yet. And unlike Chinese suppliers, Vietnamese manufacturers are not in competition with you by selling direct-to-consumer.

But it’s not all rainbows and “Skittles” in Vietnam either and China still offers many benefits. In this video I break down the pros and cons to Vietnam vs China as a sourcing destination.

If you’re considering Vietnam as a sourcing destination for your private label products, then this video is for you:


  • The trend
  • The opportunity
  • The barrier-to-entry
  • The tariffs
  • The costs
  • The quality
  • The categories
  • The “How-To”


[+] Access my #1 resource for sourcing private label products from Vietnam (for free)

Check out the video and then join the conversation by sharing what you think in the comments below?

Wishing you success!

- Daniel Audunsson & the team at

Hey, my name is Daniel Audunsson. And in this video, I'm going to lay out the differences between sourcing physical products from Vietnam versus China. And if you're selling your own branded products, private label products, then I encourage you to what's the video until the very end, because I'm going to share with you the exact resource that I use to help me source products from Vietnam. So at the end of the video, you can get access to the same resource, and I've been sourcing products from Vietnam for, for two years and found some incredible products there. So, um, so yes, they tuned to the end. And also, I want to mention before we start that, you know, I'm going to be as unbiased as possible. I'm not trying to convince you to source from Vietnam or China, you know, that I have nothing to gain from that.

So I'm just going to share with you what I've le arned and give you like a clear overview of the differences and pros and cons of each and things like that. So it will be as unbiased as possible. So with that being said, let's just get started. So the first thing I want to mention here is the trend, right? So when it comes to Vietnam, you know, if you look at the overall trend that's going on in the world with sourcing products and export import, you know, Vietnam is on the app. You know, Vietnam is, has a lot of more method and it's gaining a lot of traction. Manufacturing is growing and things like that. So that's a big thing in favor of Vietnam is that the trend is actually up right versus in China. Uh, the opposite is true. So the trend is really like downwards for China.

At the moment, It's been obviously the worlds factory, so to speak, but in many ways, sourcing from China is less and less exciting. And if you're selling private label products on Amazon, especially, you know, they're, that's the Chinese made products, they're getting harder and harder in a sense, you know, which you would know, like from the level of competition on a lot of products and things like that, Chinese manufacturers actually selling their own products directly on Amazon and things of this nature. You know, those things are not happening in China yet. So sorry, those things are not happening in Vietnam yet. So Vietnam is really like a fresh market, right? And the trend is up while for China. It's a, it's an old market, so to speak and the trend is down. So that's a big thing that's actually in favor of Vietnam.

Now, with that being said, you know, what's the main opportunity here for either Vietnam or China? Well, in Vietnam, there's this first mover advantage right now. So in Vietnam, you can still find a lot of products that nobody's really sourcing and private labeling, especially to sell on a site like Amazon. So you can actually find a lot of great untapped opportunities in Vietnam, which is a lot harder to find in China. Obviously there's new products that come out and things like that, but you know, there's a lot of, yeah, there's things that very few sellers are actually private labeled yet coming out of Vietnam. So that's a really big plus of Vietnam as well. You know, you've got this first mover advantage versus in China, like the opportunity there, the big, the big benefit is obviously their selection. You know, you can basically get access to anything from China, almost everything is made in some capacity in China. So obviously the big opportunity in China is really just the selection. You know, there's an insane amount of different types of products and things you can buy in China and private label,


Barrier. So this is like barrier to entry. So in Vietnam, I would say the barrier to entry is kind of like medium. You know, it's not really high, but it's not low either. So this means that, you know, if you want to source in Vietnam, there's a little bit of a barrier to entry. That's why most people aren't doing it yet, right? It's not as accessible in ECS, China. Um, but it's not as difficult than as some other countries as well. Cause there's other countries like Vietnam that make products, but they're just really difficult to source from there's very little infrastructure yet. And you really have to do your own custom, uh, supply chain management and sourcing and things like that. While in Vietnam, there are some resources and things and infrastructure is getting better, but that means that, you know, there's not really an Alibaba where you can find anything and you still have to know what you're doing, you know, so it's important to, you know, be a bit savvy when it comes to sourcing products and producing products and making sure the quality is good shipping and things like that.

You know, you've got to know, uh, some things to be able to do it from Vietnam, uh, for most products, you know, it's not only you just jump into and you don't know anything about sourcing, it'd be pretty challenging to do for most things. While in China, the barrier to entry is pretty much as low as it gets. Obviously the lowest possible barrier to entry is usually domestic products like in the same country or selling, but China, you know, very low barrier to entry and you can just hop on Alibaba and find a product and source it very easily. Most factories have English speaking people and things like this. There's a lot of trade companies that in a way are a bad thing, but also a good thing because they make it easier for you to source products. And there's a ton of shipping methods, freight forwarders, you know, things like that. So, you know, barrier to entry in China is really low. So that's a big difference, Vietnam


As you know, there's trade tariffs. If you're selling in the USA, you know, there's trade tariffs on China right now, it's a big drawback to sourcing from China. It's wasn't there before, but it is. So that's a big thing that Vietnam has got going for it is that there's no trade tariffs, right? So no tariffs at the moment when I'm recording this video, bits is a big plus, you know, from the cost perspective, your profit margin and things like that, while China pretty simple there's trade tariffs and pretty high trade tariffs, a lot of products wich obviously makes it harder to, or more expensive to source from China right now, Vietnam costs. So I put $1 sign basically saying, you know, Vietnam is pretty inexpensive to source from obviously depends on the product and things, but for the things that are really made in China, Oh, sorry.

In Vietnam, you know, they're pretty inexpensive overall. You know, it's not that expensive to source from Vietnam. The pricing is competitive. It's good. So I found products where, you know, the cost of sourcing the product in Vietnam is a lot lower, like, you know, 30% lower, 20% lower than sourcing the same exact product in China. So I give China like $2 size in terms of the cost. Obviously there's products that are less expensive in China, China, right? You can find the same product in Vietnam and China, and it's less expensive in China. This will depend on quality and different things. What the product is. So it's not a straight answer, but overall, you know, if you're looking at something that's heavily made in Vietnam and China, there's an also factoring in like the tariffs and things. The costs will usually be, I found lower in Vietnam. It is


So it's kind of seems like most things are in Vietnam's favor at the moment, but I'll explain more that there's a few other things here now with quality in Vietnam, I just give it like a roughly signed because the quality can only be good or bad, right? That's not really a Vietnam thing. I'm saying that all products in Vietnam are great quality or bad quality would be wrong because that's not true. You know, it depends on the quality level. You're looking for, obviously the quality of the manufacturer, how good Vietnam quote unquote is at making this particular product, because some products they're really good at, on products. They're not so good at it. Right. So quality will vary. Um, but you can definitely get great quality for most products that are made frequently or a lot in, in Vietnam. Now the China, same thing, you know, cause you can get products that are terrible quality out of China, but you can honestly also get top quality out of China for most things that are made there a lot just depends on the factory that you know, how well you source and procure your products and things like that.

Right. Uh, of course, you know, some products you might be able to find them in even better quality outside of China, same costs perhaps in Vietnam. Uh, but yeah, so quality, it really just depends on how you source the product, you know, from who, whom, how you control the quality and things like that now category. So this is a big thing. This is where things get, uh, you know, not so clearly in Vietnam's favor because Vietnam, at this moment in time, you know, has a little bit of a limited range of products. There's still a lot of things. And a lot of, you know, the, you know, overall, like there's a ton of products in Vietnam. That again, if you're a private label seller, uh, private labeling on Amazon in particular, right. Or a site like that, where there's a lot of different products and competition, um, there's still a lot of untapped opportunities in Vietnam.

You know, products are known as really private labeled specifically to sell it well on Amazon as an example. Right? So, but there's some limits to, what's been made in China, sorry, being made in Vietnam, I think this is going to change. So I think for sure, because the trend is up and this is what you're seeing is that more and more things are being made in Vietnam and being, you know, manufacturing is, is being set up in Vietnam for more and more different things. So this is not an extensive list, but this here's some highlights, you know, main categories in Vietnam. So the, the really big one that I've found is furniture. So Vietnam has a lot of furniture outside furniture, you know, inside furniture or indoors furniture, but just a lot of furniture. Uh, and these products, you know, are oftentimes like big and heavy and things.

Uh it's I know a lot of people think, Oh, then it means, so shouldn't sell this on Amazon, for example, or I shouldn't private label it, but I actually think the opposite is true. It's actually better because it means that, you know, most of your competition is thinking I shouldn't do it because it's heavy and things like that. Um, but more expensive, more heavy products are often where, you know, there's very little competition, but there's still demand. There's still, you know, sales to be made and quite a lot of them for a lot of things. So furniture is a big category. That's very interesting for private labeling gifts is another one. Uh, so this refers to, you know, just all kinds of gift table items. It's kind of touches on the next one, was his home decor, right. And actually accessories as well. So home decor, um, home wares, um, you know, different like cutesy things, handmade things, those types of things are, are frequently made in Vietnam and oftentimes in better quality than in China.

Uh, so personal accessories, clothes, shoes, different things like that are made a lot in Vietnam. And then foods, you know, there are some food items, spices, coffee, uh, I believe Vietnam is like the number one exporter of coffee right now in the world. They've become number one recently. So coffee is a huge thing out of Vietnam. Um, and then toys, I've noticed there's quite a world of toys being made in Vietnam as well. Oftentimes like more of these handmade, nicer items, but the list goes on there's electronics. There's more things, but this is, you know, I would say like 80% of what you get in Vietnam right now is going to fall into one of these categories while categories in China. I just put everything because more or less everything is available in China, right? So that's the big, that's the big plus for China's selection, you know, ease, easy access, you know, everything is available basically.

Now the final thing I want to cover is the how to, so like how do you actually source from Vietnam or China and let's start with Vietnam. So, because the barrier of entry is higher, there's no real like Alibaba or any side like that, where Vietnam yet that I'm aware of. That's nearly, you know, nearly as good as Alibaba. There's some sites, but it's not at that level yet. So how to source in Vietnam, there's basically two major ways. And there's also a little bit difficult for you to discuss an approach factories, find them online and talk to them. You can obviously find some products like that, but generally speaking, that's going to be, you know, it's going to limit you a lot because some factories won't even really speak english and things like that. So the best way to source in Vietnam is either through an agent like an independent sourcing agent that you find and hire or through a sourcing company.

So I haven't been a big fan of sourcing companies out like in China because I find that they just become like a middleman that adds costs. And there's not really any big reason. In most cases, they use a sourcing company, but that's not the case in Vietnam because in Vietnam, you know, it's a different landscape, right? And even just having access to the database, like where to find this product and who is making that this, the sourcing companies can be really good from that perspective. You know, they have built up a lot of networks they're in trade associations and they have the connections basically to find what you're after. So they can be very helpful from that perspective. Obviously they can communicate then in Vietnam for you and help you with quality and different things. So in Vietnam, it's either an independent agent that you find that hire or a sourcing company.

That's how I recommend you source from Vietnam. While in China, the first thing is obviously Alibaba, right? Is this sourcing yourself online? You can do that in China, right? So that's a big thing that China has got going for it. Um, it's always easy to find most products and source them private label them. So as either that it's usually what you do when you're starting out. Right. But then what I, for example, teach my clients to do. And in a more established sellers, like if you're starting to do well on your sourcing, several products, you should really switch to using a sourcing agent in China because they will help you a lot. They will obviously do the work for you. They will save you a lot of time. They can actually save you costs on soothing and samples. You know, they can be better at negotiations, then you can cause they're in China, they can speak Chinese.

They can approach factories in, or not through Alibaba, but through other sites or other resources that get you lower price. It's more like a Chinese company sourcing from another Chinese company as a lot of benefits. Right. So you definitely want switch to an agent at some point in China. Um, so yeah, that really sums it up. You know, that's, those are the main differences between sourcing from Vietnam and China. So I hope this has been a good overview and it's been insightful again, like I mentioned, at the beginning, I'm going to place a link below this video where you can opt in to receive the recommended resource that I use to source products in Vietnam. Right? So you can get access to that if you want to source products in Vietnam. Um, and especially if you're private labeling and you're selling your products on Amazon, I would recommend you opt in and check this resource out.

I'll give it to you for free because it has helped me a lot. And it's very good. And most people, you know, most sellers don't know about it yet. So you can do that. And of course, if you like this video, like it, and also if you want, if you like this video, I assume you would like to hear from me again. So then you can click, subscribe and subscribe to my channel here on YouTube. This video is on YouTube if you're watching it. And then also I would love to hear from you, if you have any thoughts and you experienced the share, you know, sourcing from Vietnam or China even, or you've, you know, thinking about the differences. If you have any questions, you can comment below this video and I'll respond and I'll help you out. So hope you enjoyed this video, got some great value from this. This has given you a great sort of overview introduction to sourcing from Vietnam versus sourcing from China. And again, I'll put a link below this video too, to get the resource that I use to source in Vietnam for free, if you want. So that's going to be below this video. You can just click that link and grab the resource right now. So that's it again, hope you enjoyed the video and I'll talk to you soon.