How We Increased Our Client's Subscribe & Save Sales By 80%!

Shane Catchpole

Today, I am thrilled to share a remarkable client success story that will inspire you. Our team at Into Profits have achieved an astounding 80% increase in our client's Subscribe and Save growth rate. The techniques we used to supercharge Subscribe and Save numbers after an out-of-stock situation are both effective and insightful. To gain a more comprehensive understanding of these strategies, I highly recommend you check out our YouTube video. It is a deep dive you would not want to miss!

Navigating Amazon Advertising's Changing Landscape

The world of Amazon advertising is in constant flux. We have all witnessed the shifts – increasing competition and soaring bid costs. To succeed, it is essential to stay ahead. Our methods and strategies are proven to ensure that our clients' accounts remain at the forefront of this ever-evolving landscape, guaranteeing profit and boosting equity valuation. 

Subscribe and Save Challenges: Rising Above the Competition

Competitive markets, like the one for supplements, are fierce battlegrounds where bid prices often skyrocket. In some instances, these bids can soar to a jaw-dropping $20 per click or even higher. To stand tall in this cutthroat environment, we have harnessed a variety of strategic solutions that are both innovative and cost effective.

In these demanding markets, it is not just about who bids the highest but who employs the best tactics. Our techniques are a blend of precision, analytics, and market insights. By analyzing data, identifying key trends, and aligning our bidding strategies with the most promising opportunities, we've managed to thrive in the face of formidable competition.

Recovering Strong After an Out-of-Stock Challenge

Imagine a scenario where a client in the food and beverage industry experiences an out-of-stock issue, resulting in an absence of their best products from the online shelves. This unfortunate incident resulted in a substantial 12% loss of subscribers in a matter of weeks. The challenge was immense, but it also presented a unique opportunity for innovation.

In response, our team had to think outside the box, developing a tactical approach to bounce back from this significant loss. It was not just about restoring the status quo but leveraging this situation to strengthen our client's position in the market. We will delve into the intricacies of this remarkable recovery in an upcoming video, so be sure to stay tuned.

Strategic Bidding and Effective Techniques

Our post-restock strategy was centered around an aggressive increase in bids, and we executed it through a tiered system. This proprietary system is designed to enable us to efficiently target high-performing keywords while managing ad spend.

What sets our tiered system apart is its ability to segment keywords by type, making it possible to allocate resources precisely where they are most effective. It is a strategy grounded in data-driven decision-making. Watch the full video where Shane shares the finer details of this innovative system where you will gain a deeper understanding of its inner workings.

Results, Low ACOs, and Continued Success

In just eight weeks, we observed a remarkable 3.3% monthly growth in subscribers, surpassing the previous rate of 2.4%. Subscribers' monthly sales reached an all-time high, accounting for an impressive 25% of overall sales in a single month.

Within four months, subscribers grew by over 300, marking an 80% faster growth rate compared to the period before the out-of-stock incident. This impressive growth trajectory continued in the months that followed, exceeding 1,600 subscribers.

Bottom Line

Our clients success story underscores the transformative potential of strategic advertising and Subscribe and Save techniques. If you want to replicate similar results for your business, do not hesitate to apply for a free audit here.

In summary, I hope this comprehensive overview has been enlightening. For a more detailed exploration of the specifics, be sure to check out our YouTube video. We have plenty more insights to share, and you won't want to miss out!