Strong Fundamentals = Success

Daniel Audunsson

The key thing I've learned in business over the past 7 years is that winning big is all about the fundamentals.

Businesses with strong fundamentals survive. They stand the test of time and experience exponential growth.

Businesses with weak fundamentals do not. They last a couple of years at the most.

That's how it works.

And that's good.

This is survival of the fittest. This weeds out the folks that are short-sighted and out for a quick buck.

Being fit in business means being a good business person. It means being great at the things that never change.

The core reason start-ups fail is that they focus on shortcuts and gimmicks.

Here is a list of some common "gimmicks":

Chat bots
Funnels
PPC software
Product opportunity tools
Product giveaways
Product rebates
Launch services
Facebook groups
Instagram influencers
Black hat strategies

Now don't get me wrong... these things CAN produce good results. But usually that’s short-lived.

And these things are NOT the reason why a business is successful. They do NOT make you successful.

Here is a list of some fundamentals that do make you successful:

Focus
Product strategy and differentiation
High quality products
Good reviews
Cost efficiency
Accelerated cash flow
Inventory control
Smart systems
Leveraged business model
Data and measurement
The scientific method
Paid advertising
Keyword research and listing optimization
Talented team members
Company culture
Smooth operations and solid management
Innovative and customized products

The stronger these things become - the greater your competitive advantage becomes. This means a business that succeeds in the long-run.

To Strong Fundamentals!

- Daniel

p.s. when it comes to the fundamentals of an Amazon private label business, I'm the best in the world at it.

Because this is what I've focused on for 7 years straight.

If you need help with the things no-one is helping you with... and you want to build your business on proven fundamentals instead of gimmicks... then why not schedule a free consultation to speak with us and see if me and my team can help :-)