Maximizing The Use Of The Search Term Reports Tool In Your Amazon Business

Shane Catchpole

In our most recent YouTube video, Shane provides a thorough and in-depth explanation of our Search Term Analysis tool, highlighting its potential to revolutionize the approach of Amazon brand owners. This isn't just another tool; it's our go-to tactic for assessing our clients' performance in their top markets. 

In fact, we have noticed a consistent pattern across all our client accounts, and it's a golden nugget for Amazon success. Drawing from extensive experience across numerous client accounts, we've observed that a mere 20% of search terms drive a staggering 80% of sales. This aligns seamlessly with the Pareto principle and forms the cornerstone of our strategy. Join us as we explore the various facets of this tool, from downloading the tool to applying the valuable insights it offers for your Amazon Sponsored Products marketing plan.

Navigating The Search Term Analysis Tool

I've created a step-by-step guide below on how to use our Search Term Analysis Tool. For an in-depth walkthrough, check out the guide in action in the full YouTube video.

1. Download Your Search Term Report: 

Download our free STR tool here.

2. Segment and Pivot: 

Use the tool to segment your data by product or group of products. Then, pivot the data to get a clear view of your search term performance. 

3. Understand Match Types: 

Dive into match types - auto, broad, exact - and assess their performance. This insight is gold when it comes to optimizing your ad strategy.

4. Explore Targeting and Campaigns: 

Drill down further to understand which campaigns and targets are driving results. This is where you separate the winners from the underperformers. 

5. Unlock Content Optimization Insights

Beyond ads, understand the buyer journey. Identify seasonal shifts in search terms and optimize your content accordingly. Speak directly to your customer's needs and watch your conversion rates soar. 

6. Analyze Key Metrics: 

Break down your top terms by total sales, spend, CPC, click-through rate, and conversion rate. This data is your compass for optimizing your ad strategy.


As we gear up for 2024, the significance of historical search term data cannot be overstated. It's a game-changer, allowing us to anticipate shifts in buyer behavior, optimize for top terms, and secure that competitive edge. Generic approaches are no longer effective these days. To stay ahead of the game, understand your customer avatars, tailor your content to their needs, and resonate with your audience at every touchpoint. It's not just about hitting the right terms with ads; it's about forging brand awareness that lasts.

Discover the power of our complimentary Search Term Report Tool – your key to unlocking valuable insights. Don't miss out on this free resource! 

For a detailed walkthrough, be sure to check out our latest YouTube video here. Don't forget to hit subscribe to stay updated with insider tips!