How We Maximize Our Clients’ Amazon FBA Sales on Prime Day 2023

Shane Catchpole

If you're an Amazon FBA seller, you know that preparing for major sales events like Prime Day can make or break your year. But Prime Day isn't just about two days of intense sales; it's also a crucial stepping stone towards a successful Q4, which includes the holiday season. 

Here are essential strategies and tips to help you make the most out of Prime Day 2023 and set the stage for a prosperous Q4. Plus, stick around till the end for an exciting opportunity to boost your Amazon advertising strategy.

1. Prime Day Strategy

Prime Day sees a significant increase in traffic, which translates into more potential sales. Focus on your top-selling products, optimize ad campaigns, and set bids, ad types, and budgets strategically. Missing out on this traffic could have a domino effect, negatively impacting your sales well into Q4.

2. Beyond Prime Day

Prime Day is just the start, planning for Q4 can be very beneficial to sellers. Prepare targets, bids, budgets, and ad types for the weeks leading up to Black Friday and Cyber Monday. Missing this window can lead to a post-Prime Day traffic drop.

3. Boost your Sales

Promotions can significantly enhance your Prime Day sales. Consider running coupons, Prime exclusive deals, and Lightning Deals to attract more customers. Set these up early, as approvals can take time. Don't wait until the last minute to implement these strategies.

4. Lead with Your Best

During Prime Day and Q4, leading with your best-performing products is key. This isn't the time for experimentation or making major changes to your listings. Leave that for less critical times to avoid potential setbacks on the busiest days of the year.

Unlock a Free Amazon Advertising Audit

Ready for the next step?  Having the right strategies in place is vital, but it's also essential to ensure your advertising efforts are optimized for success. That's why IntoProfits offers an exclusive advertising audit for our community members. Optimize your advertising strategy to boost traffic and sales. Request your free audit here.


Prime Day 2023 isn't just a sales event; it's a crucial milestone in your journey towards a profitable Q4. By honing in on your top targets, planning for the holiday season, running effective promotions, leading with your best products, and optimizing your advertising, you can set yourself up for a successful year on Amazon!

While we've covered essential strategies in this blog, there's even more to learn. Watch our video for in-depth insights on preparing for Prime Day 2023 and achieving a successful Q4. Click here to watch now.