Amazon Listing Title - 'Optimize This' EP02

Shane Catchpole

When it comes to selling your products on Amazon, your product title plays a crucial role in attracting potential customers and driving sales. With a limited 200 character limit, it’s crucial to make each character count and ensure the title accurately and effectively describes your product.

To start, include your product’s brand name at the beginning of the title. This gives customers an idea of what to expect from the product and can also provide a significant advantage if the brand name is one of the top related terms.

In addition to the brand name, make sure to include your highest priority search terms that can be found using the search term report collation tool provided. These terms should accurately describe your product, including its size, purpose, unique features, and any benefits it offers. For example, if your product is anti-chafe, this should be included in the title.

Avoid using irrelevant keywords and instead focus on creating a concise and organized title. The title should clearly communicate what the product is and what it does, and if your product has multiple brands, use the same brand name in both the title and the product listing to maintain cohesiveness and credibility.

It’s crucial to stay within the 200 character limit, as exceeding this limit will result in your listing being suppressed and your product not appearing in search results, greatly affecting sales.

By following these guidelines and utilizing the Into Profits collator tool to include your highest priority search terms, you can write an effective and high-converting Amazon product title that will help your product stand out and drive more sales.

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