Carol, deeply involved in her business's growth and development, struggled with inventory management and complex PPC advertising as the business grew, leading to dwindling profits and mounting inventory issues.
$88,500 More Annual Profit With Better Amazon Advertising
Increased Sales
78%
TACOS/ACoTs reduced
70%
Image Optimization
Title Optimization
Bullet Optimization
Brand Story
Amazon Store
Backend Search Terms
The Problem
The Solution
Visibility (Ads + Organic)
Waste
→ Use negatives and remove those non-performing campaigns and targets.
Expansion
→ Expanded their ad types, such as Sponsored Brands to increase brand awareness and SDA to engage and re-engage audiences who previously viewed or purchased the product.
Structure
→ We set up our Tiered System to isolate those top, middle and low performers campaigns with our Analysis tool (available free on our Youtube)
Conversion (+SEO)
Title → SEO, CTR, CVR
Main Image + Listing Images → CTR & CVR
Bullet Copy Description → CVR
A+ Content → CVR
Brand Story → CVR
Amazon Store → CVR
Backend Search Terms → SEO
The Results
Profit increased by a whopping 78% for the month of July 2022. An increase from $9,000 to $17,000.
70%
TACOS/ACOTS reduced
With it averaging 24% before and optimized down to 9%.
23%
Organic sales jumped
From 47% in June to 70% in July
10%
Sales came down
From turning off non-performing markets.
Conclusion
Carol's unique products and our own PPC + Conversion + SEO strategy have led to massive increase in profit, despite occasional out-of-stock situations. She is on track to increase her profit by $88,500 this year. Now that she is solving her stock situation with the freed up time we are excited for what the next 12 months holds.
Working with Into Profits helped her save 70% of her time in her Amazon business, which is invaluable for Carol. She knows she has a partner in Into Profits that can scale with her so she can focus on adding more and more products, growing her business.
We hope you've enjoyed this case study. If you'd like to know whether or not you can get a similar performance increase in your business — click here to apply for your free audit today!
